AI in media took center stage on the second day of the 10th International Conference on Artificial Intelligence in Media, held in Riyadh on April 8, 2026, and organized by the Saudi Association for Media and Communication (SAMC). The event coincides with the designation of 2026 as the Year of Artificial Intelligence.
Six Sessions Cover AI in Media Transformation
The day’s program featured six specialized sessions with academics and specialists in media and communication. Participants examined how AI technologies are reshaping media production through automation, big data analysis, and content personalization. Speakers stressed that these shifts require media organizations to adopt new business models.
Digital Verification and Credibility Under Pressure
Participants noted that the current phase represents a deep shift in knowledge, going beyond tool development to redefining core concepts in communication. This includes the nature of content, the role of journalists, verification methods, and the concept of audiences under algorithmic influence. Media organizations, speakers said, must strengthen their capabilities in digital verification, data management, and credibility preservation.
Deepfakes and Ethical Challenges on the Agenda
Sessions also addressed ethical challenges tied to deepfake technologies, anonymous content creation, and the expanding reach of digital platforms. Speakers called for developing regulatory frameworks that support responsible AI use and maintain the reliability of the media space. The conference noted that AI presents a real opportunity for media development, provided organizations adopt modern knowledge models and update their structures.
“The future of Saudi media rests on investment in advanced media education and the development of national competencies, in line with the targets of Vision 2030 and strengthening the Kingdom’s presence in the global media arena.”
Conference Speakers, 10th International Conference on AI in Media
Vision 2030 and the Road Ahead for Saudi Media
Speakers affirmed that the future of media education in Saudi Arabia depends on building strategic partnerships with the technology sector. These partnerships, they said, align with the targets of رؤية السعودية 2030 and support the Kingdom’s ambitions in the global media arena. Developing skills for the next generation of journalists was highlighted as a priority.
The sessions concluded with a consensus that AI represents a genuine opportunity for media advancement. However, realizing that opportunity requires updating institutional structures, adopting modern knowledge frameworks, and investing in human capital. The conference continues to draw specialists from across the media and communications sector.
