The AI Principles in Media document project received a certificate of recognition at the World Summit on the Information Society Prizes 2026. This global recognition occurred in Geneva during the event organized by the International Telecommunication Union. Consequently, the project secured a position on the global shortlist within the media category.
The Saudi Media Forum developed this project in partnership with the Saudi Data and Artificial Intelligence Authority. Organizations from around the world submitted numerous initiatives for these awards. However, the joint Saudi initiative stood out for its contribution to promoting responsible technology use.
Recognition at WSIS Prizes 2026
This international certificate highlights the growing role of Saudi Arabia in establishing ethical guidelines for modern technology. Specifically, the award recognizes efforts to build a reliable digital environment. Meanwhile, the initiative aligns with national efforts to guide technological integration in various professional fields.
Scope of the AI Principles in Media
The AI Principles in Media document serves as a national reference framework for media organizations. Minister of Media Salman Al-Dossary originally unveiled the framework during his opening speech at the previous Saudi Media Forum. Notably, the guidelines cover all stages of the modern media workflow.
These stages include data collection, content creation, editing, publication, and distribution. Furthermore, the framework addresses impact measurement and audience engagement. As a result, media organizations can use these guidelines to improve their daily operations.
Governance and Professional Standards
“The document helps media organizations adopt AI technologies within clear governance frameworks that promote innovation while upholding professional and ethical standards and strengthening public trust in media content.”
Mohammed Fahad Al-Harthi, Chairman of the Saudi Media Forum
Mohammed Fahad Al-Harthi stated that the document marks an important step in advancing technology use. Additionally, he noted that the project reflects the integration of efforts between the media sector and the Saudi Data and Artificial Intelligence Authority. This collaboration aims to build a safer digital media environment.
Future of Digital Media
The framework aims to improve content quality and mitigate risks associated with misinformation. Specifically, it addresses challenges from artificial intelligence generated content and deepfake technologies. Therefore, the guidelines provide a structured approach to maintaining credibility in the digital age.
By implementing the AI Principles in Media, the Kingdom continues to develop its artificial intelligence policies. These efforts support the broader economy by fostering digital trust. Ultimately, the project establishes a benchmark for responsible communication in social media and journalism.
Source: Saudi Press Agency
