Ajyad Capital has launched eMYAA digital trading platform, a Shari’ah-compliant digital trading solution designed for investors across the Gulf Cooperation Council region. The platform provides access to regional and international markets through a fully digital experience available on iOS and Android mobile devices.
Based in Manama, Bahrain, Ajyad Capital is licensed by the Central Bank of Bahrain and operates with over 20 years of experience in Islamic wealth management. The eMYAA digital trading platform addresses changing investment patterns as investors across the region reassess their asset allocation, diversification strategies, and market access priorities amid shifting economic conditions.
Market Access and Asset Classes
The eMYAA digital trading platform initially focuses on key regional markets: Saudi Tadawul and the Dubai Financial Market (DFM). Plans for future expansion include the Bahrain Bourse, Abu Dhabi Securities Exchange (ADX), and Muscat Stock Exchange (MSX). Beyond the region, the platform offers access to major international venues including the New York Stock Exchange (NYSE), NASDAQ, and Hong Kong Exchanges and Clearing (HKEX).
Investors can explore opportunities across multiple asset classes, including stocks, sukuk, and exchange-traded funds (ETFs). All trading activities remain compliant with Shari’ah principles through integrated screening and purification features built into the platform. The eMYAA digital trading platform has been engineered for high scalability, allowing for integration of additional markets and trading tools as the platform develops.
Platform Features and Availability
The platform operates in both Arabic and English languages, providing accessibility for a broad investor base. Currently available for download on iOS and Android mobile devices, eMYAA enables portfolio management on the go. Desktop and web-based access versions are planned for future release to expand the user experience.
eMYAA was first revealed at Fintech Forward 2025. The platform’s architecture emphasizes security and transparency, combining digital security measures with transparent governance to support confident investment decisions aligned with Islamic principles.
Company Leadership and Vision
Suhail Hajee, Chief Executive Officer of Ajyad Capital, commented on the launch: “When markets move sharply, proactive investors look beyond the noise to actively diversify and identify where new growth opportunities exist. eMYAA was developed to support this strategic shift, giving GCC investors direct access to those opportunities through a single digital platform. Shari’ah compliance remains central to our proposition, giving investors a way to confidently pursue market upside while staying aligned with their principles. We are committed to delivering a solution that supports more deliberate, confident, and opportunity-aware engagement with markets across the GCC and beyond.”
Yaqoob Al Balooshi, Head of WealthTech at Ajyad Capital, added that GCC investors are becoming increasingly digital in their approach. “Investors across the GCC are becoming increasingly digitally native, more responsive to market movements, and more willing to explore different instruments when conditions change. We have built eMYAA to make diverse asset classes more approachable, support more informed participation, and deliver an investing experience grounded in Shari’ah prudence. Our aim is to help both first-time and established investors engage with today’s changing markets more easily and with greater clarity.”
Broader Market Context
The platform launch represents a step in Ajyad Capital’s strategic direction toward digital empowerment of investors. Bahrain’s position as a center for financial services innovation in the Islamic finance sector receives reinforcement through this development. By combining digital technology with institutional credibility, the eMYAA digital trading platform positions itself as a resource for wealth management across the GCC without requiring compromise on investor values.
Ajyad Capital B.S.C. (c) was established in 2003 and holds a shareholder base distributed across the GCC. The firm is licensed by the Central Bank of Bahrain as an Islamic Investment Business Firm, Category 1. Through WealthTech solutions, the company continues to reshape investment products and services, enabling clients to pursue financial objectives using current technology and customized strategies.
