AlfaNow Al Fardan partnership marks the fintech company’s first UAE collaboration, enabling customers to access international money transfer services across 92+ branches nationwide. The agreement, signed on April 21, 2026, allows users to send funds to over 125 countries through AlfaNow’s network of 4,300+ banks and 160,000+ payout locations globally.
The partnership strengthens both organizations’ positions in the region’s remittance market. Al Fardan Exchange, established in 1971, operates across all seven emirates with a strong customer base. AlfaNow brings digital-first fintech infrastructure licensed by the Central Bank of the UAE, connecting users to 1.5 billion+ mobile wallets worldwide.
Expanding Access to International Transfers
Customers can now initiate cross-border transactions through Al Fardan Exchange’s physical branches or the company’s AlfaPay mobile application. The integration combines Al Fardan’s local market knowledge with AlfaNow’s global payment infrastructure, addressing demand for faster, more secure transfer options in the UAE’s cosmopolitan economy.
Hasan Jaber, Chief Executive Officer at AlfaNow, stated: “Cross-border payments are ultimately about enabling people and businesses to remain connected across economies and geographies. Partnering with Al Fardan Exchange, a financial institution trusted by millions in the UAE, allows us to extend our global infrastructure through a network that understands customer realities.”
Market Context and Regional Significance
The UAE remains one of the world’s largest cross-border remittance corridors, driven by its globally connected population and dynamic economy. Customers increasingly expect payment solutions that combine speed, security, and accessibility through familiar channels. This partnership addresses those expectations by integrating AlfaNow’s technology with Al Fardan’s established branch network.
Hasan Fardan Al Fardan, Chief Executive Officer of Al Fardan Exchange, added: “For more than five decades, our approach has been guided by a deep understanding of local customer needs, alongside a commitment to expanding our global reach. Our partnership with AlfaNow strengthens our ability to offer globally connected solutions while maintaining the trust, accessibility, and human understanding that define our approach.”
Future Expansion Plans
AlfaNow plans to pursue additional partnerships across the GCC region and beyond in the coming months. The company aims to establish itself as a preferred cross-border payments platform while maintaining compliance with regional regulatory frameworks. Al Fardan Exchange’s 92+ branches provide immediate distribution capacity for scaling these services across the emirates.
Both organizations emphasized their commitment to customer-centric innovation. Al Fardan Exchange’s heritage spans from pearl trading and seafaring traditions to modern financial services, while AlfaNow represents a new generation of digital payment infrastructure designed for contemporary international money movement patterns.
About the Companies
AlfaNow is licensed and regulated by the Central Bank of the UAE. The platform connects organizations requiring scale, reliability, and transparency in global transactions. Al Fardan Exchange operates as a member of the Al Fardan Group, which traces its origins to 1954 and maintains operations in real estate, luxury jewelry, and financial services across multiple markets.
