The AlfaNow Oman expansion has launched through a partnership with First Exchange, approved by the Central Bank of Oman. AlfaNow, a cross-border payments platform, has entered the Oman market as part of a significant step in the company’s regional growth strategy across the GCC.
AlfaNow’s services are now live across First Exchange branches in major cities throughout Oman. The partnership enables customers to send money through multiple channels, including cash pickups, bank transfers, and mobile wallet transfers. This integration leverages First Exchange’s established network and customer relationships to extend AlfaNow’s global payout capabilities.
Service Capabilities and Market Position
The collaboration brings AlfaNow’s financial infrastructure to one of the region’s most active remittance corridors. Oman remains a key hub for money transfers in the Gulf, supported by a diverse expatriate population and strong outbound flows to major international corridors. The integration provides customers with greater flexibility while maintaining consistent service experience across all touchpoints.
AlfaNow operates a network spanning 125+ countries, 4,300+ banks, 160,000+ payout locations, and access to more than 1.5 billion mobile wallet accounts. These capabilities enable the platform to process transfers efficiently across multiple international destinations.
Strategic Expansion Goals
Hasan Jaber, CEO of AlfaNow, stated: “As remittance flows across the GCC continue to grow, the need for reliable, scalable, and accessible payment infrastructure becomes even more critical. Oman represents a key step in our regional expansion, allowing us to extend AlfaNow’s global network into one of the region’s most active corridors. Partnering with First Exchange enables us to meet customers where they are, through trusted channels, while delivering the speed, transparency, and reach they expect today.”
Shamsa Ali Al-Jahwari, Deputy General Manager and Head of Compliance at First Exchange, added: “Our partnership with AlfaNow reinforces our commitment to expanding access to efficient and affordable remittance solutions across Oman. By integrating AlfaNow into our branch and digital network, we are enhancing convenience and delivering greater value to our customers.”
Regional Growth Strategy
The AlfaNow Oman expansion is part of the company’s broader effort to build a connected payments ecosystem across the GCC and beyond. The platform combines technology with regional expertise to enable secure and compliant money movement across key international corridors. Licensed and regulated by the Central Bank of the UAE, AlfaNow serves organizations requiring scale, reliability, and transparency in global transactions.
The partnership demonstrates how established financial service providers in the region are adopting modern digital payment platforms to enhance customer access and improve service delivery. First Exchange’s branch network provides AlfaNow with immediate market penetration and customer trust, while AlfaNow offers First Exchange customers access to a broader global payment ecosystem.
Market Impact and Customer Benefits
The integration of AlfaNow’s services into First Exchange’s network strengthens remittance access for Omani customers and expatriates relying on reliable money transfer channels. The multi-channel approach allows customers to choose their preferred transfer method based on individual needs and circumstances. This flexibility is particularly valuable in markets where customers have varying levels of digital adoption and banking access.
