Cupertino, California – September 2025 – Apple today announced the rollout of new Apple Intelligence features designed to enhance user experiences across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. Integrated deeply into the latest operating systems, these updates bring advanced AI capabilities that prioritize user privacy and seamless performance.

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Breaking Language Barriers with Live Translation

One of the most anticipated features, Live Translation, enables users to communicate across languages in real time. Integrated directly into Messages, Phone, and even AirPods Pro 3, the feature translates conversations during calls, in-person meetings, or within chats.

With support for multiple languages today and expansion later this year to Italian, Japanese, Korean, and Mandarin, Live Translation ensures personal conversations remain private through on-device processing.

Smarter Visual Intelligence

Apple has upgraded Visual Intelligence to help users take action on what’s displayed onscreen. Users can now:

  • Search for similar items online by highlighting objects.
  • Summarize or translate onscreen text instantly.
  • Add events directly from flyers or posts to their calendar with a single tap.

These features work across apps and integrate with services like eBay, Poshmark, and Etsy. Users can even ask ChatGPT questions about onscreen content for deeper insights.

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Creativity with Genmoji and Image Playground

Apple Intelligence enhances Genmoji and Image Playground, giving users more ways to personalize expression. Users can:

  • Combine emojis and descriptions to create new Genmoji.
  • Modify personal attributes, like hairstyle or facial expressions, for custom images.
  • Explore artistic styles such as watercolor or oil painting through Image Playground with ChatGPT integration.
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Personalized Fitness with Workout Buddy

Workout Buddy introduces a first-of-its-kind fitness coaching system powered by Apple Intelligence. By analyzing heart rate, pace, distance, and personal milestones, Workout Buddy delivers real-time spoken motivation using dynamic voices modeled after Fitness+ trainers.

Initially available in English, the feature is supported on Apple Watch with Bluetooth headphones and an Apple Intelligence-enabled iPhone nearby.

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Intelligent Shortcuts and Third-Party Integration

With Apple Intelligence, the Shortcuts app now supports intelligent actions like text summarization, image generation, and PDF data extraction. Developers also gain access to Apple’s on-device language model, enabling apps such as:

  • Streaks – smarter task categorization.
  • CARROT Weather – conversational weather insights.
  • Detail: AI Video Editor – script generation for creators.

All integrations run offline with zero cost to developers while maintaining strict privacy protections.

Everyday Enhancements Across Apps

Additional updates include:

  • Reminders that auto-categorize key actions.
  • Apple Wallet order tracking with unified summaries.
  • Messages polls powered by Apple Intelligence, plus new background designs from Image Playground.

A New Standard for Privacy in AI

Apple emphasizes that most Apple Intelligence models run entirely on-device, with Private Cloud Compute handling more complex requests without storing or sharing user data. Independent experts can review the server code, reinforcing Apple’s commitment to privacy-first AI.

Availability

The new features are now available with iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, and visionOS 26. Support for additional languages, including Danish, Dutch, Norwegian, Portuguese, Swedish, Turkish, Traditional Chinese, and Vietnamese, will roll out soon.