The Changan Skills Competition concluded its third edition on Friday, June 12, 2026, in Al-Khobar, Saudi Arabia. Almajdouie Motors, the authorized distributor of Changan in the Kingdom, organized the event to evaluate its workforce. The initiative brought together selected employees from various regions of the country.
Competition Categories and Structure
The event expanded its scope this year to cover four main categories of the customer experience. Specifically, the categories included Best Technician, Best Service Advisor, Best Sales Consultant, and Best Parts Specialist. Participants underwent practical and theoretical assessments. Consequently, the evaluations tested their competence against the quality standards of both Changan and Almajdouie Motors.
The Changan Skills Competition and Professional Development
The Changan Skills Competition serves as a platform for employees to test their capabilities. Meanwhile, the company aims to build well-rounded teams capable of delivering services to its customers. This national initiative has evolved from its previous editions to unite talent from various branches across the Kingdom. In addition, the event highlights training.
Honoring the Winners
During the closing ceremony, organizers honored the winners. Notably, these individuals received recognition for their performance and contribution to service standards. The company stated that investing in human capital remains a key part of its long-term strategy. Furthermore, this approach helps maintain service quality in the local automotive market.
Future Outlook for Automotive Services
The distributor plans to continue the Changan Skills Competition in the coming years. As a result, the company expects to see continuous development in its service centers. This focus aligns with the growing demands of the local market. Ultimately, the program aims to support the professional growth of the local workforce through structured education and training programs.
According to the company, the initiative represents a key part of its vision to invest in human capital. Specifically, the program establishes a culture of continuous learning. By doing so, the distributor expects to raise service quality and reinforce the brand’s position in the Saudi market. Consequently, customers will receive a more integrated experience across all service touchpoints.
