Al Jomaih and Shell Lubricating Oil Company (JOSLOC) and Leader Express have agreed to expand co-branded service centers across Saudi Arabia. The agreement aims to combine the vehicle maintenance expertise of Leader Express with the globally recognized lubricant products of Shell. This initiative aligns with the goals of Saudi Vision 2030 for the domestic automotive services sector.
Expansion of Co-Branded Service Centers
The collaboration focuses on establishing a unified location where motorists can access multiple automotive services. Customers will be able to obtain engine oil changes and periodical maintenance services under one roof. Consequently, this setup simplifies the vehicle maintenance process for consumers in the Kingdom. Furthermore, the integration of these services aims to reduce the time required for routine vehicle care.
The gradual expansion of the co-branded service centers network will target strategic locations across Saudi Arabia. This phased rollout is designed to improve customer access to reliable autocare. Meanwhile, both companies plan to maintain high standards of quality and safety throughout the expansion process.
Operational Roles and Services
Under the agreement, JOSLOC provides Shell’s global lubricants expertise to the partnership. Meanwhile, Leader Express manages the quick-service operations, utilizing its experience in running service centers in the Kingdom. This division of roles ensures that vehicles receive specialized care using recognized products. In addition, the operational model leverages the strengths of both entities to deliver consistent service quality.
Strategic Alignment with Vision 2030
The partnership supports the development of the local automotive services sector in line with national economic goals. Specifically, the expansion contributes to the growth of local businesses and improves service standards.
The automotive services sector in Saudi Arabia is undergoing significant modernization. By establishing these centers, the partners aim to elevate the benchmark for quick-service operations. Notably, this alignment with national standards helps build a more sustainable infrastructure for vehicle maintenance.
Fahad Al-Qahtani, CEO of Al Jomaih and Shell Lubricating Oil Company, stated:
“This partnership with Leader Express strengthens the availability of co-branded service centers in the Kingdom and gives motorists a more integrated experience. By combining Shell’s products with Leader Express’s operational expertise, motorists will receive reliable, high-quality service that meets the needs of their vehicles and supports the sector’s growth.”
Fahad Al-Qahtani, CEO of JOSLOC
Phased Development and Future Outlook
The development of the service network will occur in distinct phases to ensure operational efficiency. Faisal Khatem Al-Zahrani, CEO of Leader Express Company, stated:
“Partnering with Al Jomaih and Shell, the leading global supplier of finished lubricants for 19 consecutive years, lets us offer customers professional maintenance and high-quality Shell products in one location. We share a commitment to quality and safety, and we will develop the centers in phases to become a preferred destination for autocare in Saudi Arabia.”
Faisal Khatem Al-Zahrani, CEO of Leader Express
