Help AG, the cybersecurity arm of e&, has been awarded the Dubai AI Seal Tier E certification. This recognition establishes the company as a verified enterprise under the government-led program. Consequently, the achievement strengthens the firm’s position in delivering secure artificial intelligence solutions across the region.
The parent company, e&, previously participated in the initiative as one of the first entities to receive the credential. Therefore, this new certification aligns with the group’s broader focus on secure technology adoption. Meanwhile, regional organizations are rapidly increasing their investments in digital systems.
Help AG Receives Dubai AI Seal
The Dubai AI Seal serves as a government-led verification system developed by the Dubai Centre for Artificial Intelligence. Specifically, the framework evaluates how organizations implement governance and security within their digital operations. As a result, clients receive independent validation regarding the safety of their deployed systems.
The company’s approach combines governance, cybersecurity, and resilience capabilities to support businesses. Furthermore, these services cover the entire lifecycle from initial strategy formulation to runtime protection. This structured methodology helps businesses meet evolving regulatory requirements.
Verification Framework Details
The Dubai Centre for Artificial Intelligence developed the verification program to promote responsible technology use. Notably, the framework addresses the growing need for accountability as businesses scale their digital operations. In addition, the system provides a structured path for evaluating technical compliance.
Organizations in the United Arab Emirates are shifting their focus toward secure deployment models. Consequently, establishing verified operational standards has become a priority for public and private entities. This shift highlights the importance of embedding security into early development phases.
Executive Perspectives on Trust
Dr Aleksandar Valjarevic, Acting Chief Executive Officer at Help AG, stated that the long-term success of technology depends on trust. He noted that the certification recognizes their commitment to secure deployment practices. By securing the Dubai AI Seal, the company aims to support organizations transitioning from pilot projects to scaled deployments.
Abdulla Ebrahim Al Ahmed, Chief Government and VVIP Relations Officer at e& UAE, stated that achieving regional digital ambitions requires strong governance. He added that the recognition reflects a shared commitment to building a reliable national technology ecosystem. This collaborative effort supports the wider digital economy.
Regional Cybersecurity Operations
Help AG operates specialized security operations centers in Dubai and Riyadh to monitor digital threats. These facilities have processed more than 32 trillion security events to date. Moreover, the company employs over 600 specialists to support its 500 enterprise and government customers.
The firm integrates strategic consulting with managed security services to protect critical infrastructure. Additionally, its operations are designed to support sovereign digital environments in the Middle East. This regional focus helps clients maintain compliance with local data protection laws.
