Arabian Heritage Motors has established the EXEED Riyadh Fan Zone at Laysen Valley, serving as the exclusive automotive sponsor for the sports viewing event.
The authorized distributor of EXEED vehicles in Saudi Arabia organized the gathering to connect with the local community during the global football tournament. Nearly 500 guests attended the opening of the dedicated space in Riyadh.
The venue choice of Laysen Valley provided a central location known for its dining and retail options. This setting allowed the distributor, which is part of Al Ghurair Mobility, to present its vehicle lineup to a diverse audience. Visitors were greeted by LED columns displaying historical football moments as they entered the main area.
Interactive Experiences at Laysen Valley
Outside the main tent, the organizers set up live match feeds, a light wall inspired by the tournament trophy, and themed photo displays. These installations allowed attendees to document their visit before entering the main viewing lounge.
The lounge itself featured a cinema-sized screen, national flags, and leather seating designed to replicate a premium hospitality suite. During halftime intervals, guests participated in interactive football activities to test their skills. These activities were designed to align with the brand’s focus on lifestyle experiences beyond traditional vehicle ownership. The event combined sports entertainment with a showcase of the brand’s design philosophy.
The Design of the EXEED Riyadh Fan Zone
The layout of the EXEED Riyadh Fan Zone focused on integrating premium comfort with modern technology. By utilizing high-definition screens and structured seating, the space offered an immersive viewing environment for football enthusiasts. This setup allowed the brand to demonstrate its focus on premium design and customer engagement.
The distributor utilized this platform to highlight its growing portfolio of new-energy vehicles. These models represent the brand’s current direction in combining luxury with advanced technological features. The exhibition aimed to demonstrate the capabilities of these vehicles to the Saudi market.
Official Transportation and Mobility Services
In addition to the viewing lounge, the brand’s vehicle lineup served as the official transportation partner for the event. The vehicles managed guest transfers and on-site mobility throughout the evening. This service allowed attendees to experience the comfort and technology of the vehicles firsthand during their transit.
By providing direct mobility services, the distributor demonstrated the practical applications of its fleet. This integration of transport services ensured that the EXEED Riyadh Fan Zone experience extended beyond the physical boundaries of the viewing tent.
Strategic Alignment with Global Campaigns
The activation of the EXEED Riyadh Fan Zone in Riyadh is part of the global “To What Comes Next” campaign. This campaign uses the universal appeal of football to establish connections with audiences in different regions. For the Saudi automotive market, the initiative represents an effort to define the future of premium mobility.
Arabian Heritage Motors continues to expand its sales and support network across Saudi Arabia. As the exclusive distributor, the company focuses on delivering long-term value and reliability to its customers. This event marks a significant step in its local marketing and community engagement strategy.
