Ford MYNM commercial vehicle operations took a significant step forward in February 2026, as Mohamed Yousuf Naghi Motors participated in the World Defense Show held in Riyadh from 8 to 12 February. Crown Prince Mohammed bin Salman inaugurated the exhibition, which serves as one of Saudi Arabia’s largest international platforms for defense, security, and strategic industry collaboration.
The show drew global defense leaders, government officials, and international exhibitors. Moreover, it continues to position Saudi Arabia as a center for localization and cross-sector industrial growth, aligning with the Kingdom’s Vision 2030 objectives.
Ford MYNM Commercial Vehicle Division Established
Ford MYNM used the exhibition to formally establish a dedicated commercial vehicle division. The move marks a strategic expansion into the specialized and institutional vehicle segment within the Saudi market. Senior executives Nisreen Al-Nsour, Ahmed Abdulmannan, and Salah Abuayran attended the launch event.
Nisreen Al-Nsour, Head of Commercial at Ford MYNM, said the division represents a key milestone for the company. Furthermore, she stated that the expansion reinforces the company’s long-term commitment to Saudi Arabia’s mobility ecosystem.
“The establishment of our commercial vehicle division represents a strategic milestone for Ford MYNM. As we expand into the commercial and specialized vehicle segment, we are reinforcing our long-term commitment to Saudi Arabia’s evolving mobility ecosystem. This platform enables us to align with national priorities, deliver tailored solutions for institutional partners, and position MYNM as a key contributor to the Kingdom’s industrial and economic growth.”
Nisreen Al-Nsour, Head of Commercial, Ford MYNM
Modified Ford Everest on Display
During the exhibition, Ford MYNM displayed a modified Ford Everest equipped with a Police Fast Response Kit. The company developed the kit in collaboration with CODE3, a specialist in emergency vehicle equipment. The display demonstrated the brand’s capability to deliver mission-ready mobility solutions tailored to the operational requirements of Saudi institutional clients.
The Ford Everest configuration highlighted how the company intends to serve government and security sector clients. Consequently, this positions Ford MYNM as a supplier of specialized vehicles beyond standard consumer automotive offerings.
Strategic Alignment with Vision 2030
Ford MYNM’s participation at the World Defense Show reflects its broader commercial expansion strategy. The company stated that it aims to compete in Saudi Arabia’s automotive market by addressing institutional and operational demand. In addition, the division is designed to align Ford MYNM’s offerings with national industrial and economic priorities under Vision 2030.
The World Defense Show 2026 attracted participants from across the global defense and security industry. Saudi Arabia uses the biennial event to showcase its growing role as a regional hub for defense manufacturing and localization.
Market Context and Future Outlook
Saudi Arabia’s commercial vehicle sector has expanded steadily in recent years, driven by infrastructure investment and government fleet procurement. As a result, automotive distributors operating in the Kingdom have increasingly targeted institutional buyers alongside retail consumers.
Ford MYNM stated that the commercial vehicle division represents the beginning of a broader strategic chapter for the brand. The company said it plans to strengthen its position within the competitive commercial sector and contribute to the Kingdom’s long-term mobility and industrial development goals.