Vietnamese IT corporation FPT has been appointed as the first Global Elite Reseller under SitecoreAI global partnership program, marking a significant expansion of the companies’ decade-long collaboration. The three-year agreement grants FPT exclusive reseller rights in Vietnam and non-exclusive rights across select Asia and Middle East markets for SitecoreAI, the AI-powered digital experience platform.
Strategic Partnership Expands AI-Powered Digital Experiences
The Global Elite Reseller Program follows the launch of SitecoreAI, a next-generation platform that places artificial intelligence at the center of marketing operations. The platform unifies content, data, and personalization in one composable system, enabling organizations to reach and engage their audiences across multiple digital channels.
Under the expanded agreement, FPT will deliver the complete spectrum of SaaS capabilities within SitecoreAI, including content management, digital asset management, conversion optimization, and AI-powered experience orchestration through Agentic Studio. This SitecoreAI global partnership combines Sitecore’s innovation with FPT’s local market expertise and delivery capabilities.
Executive Leadership Highlights Growth Strategy
By combining Sitecore’s innovation with FPT’s delivery excellence, we empower our clients to adopt AI with confidence, accelerate their digital roadmaps, and thrive in an experience-driven economy.
Nguyen Khai Hoan, FPT Software Senior Executive Vice President
Dave Tilbury, Chief Operating Officer at Sitecore, emphasized the practical value proposition: “SitecoreAI gives marketers a single system where content, data, personalization, and agentic workflows work together to drive real progress. The Global Elite Reseller Program is how we take that proven approach into growth markets with partners who know how to execute locally.”
Market Impact and Future Outlook
The partnership builds on FPT’s established presence as a Sitecore Platinum Partner in Asia-Pacific since 2015. FPT has pioneered implementation of core platforms like XM Cloud and OrderCloud in Asia, developing industry accelerators including FPT ON.E, an AI-enabled e-commerce solution that reduces time-to-market and implementation complexity for enterprises.
With FPT reporting USD 2.47 billion in revenue for 2024 and employing over 54,000 people globally, this SitecoreAI global partnership positions both companies to capitalize on growing demand for AI-driven digital experience solutions across emerging markets. The collaboration focuses on five strategic areas: Artificial Intelligence, Automotive, Semiconductor, Digital Transformation, and Green Transformation.