The **Future Hospitality Summit** Saudi Arabia 2026 will feature Knowledge Economic City as a strategic partner in Riyadh from June 22 to June 24. This event brings together international investors, developers, and hospitality operators to discuss real estate opportunities in the Kingdom. Meanwhile, the developer plans to present its hospitality pipeline in Madinah, which exceeds 42,000 keys.
Madinah Real Estate Portfolio
Knowledge Economic City, a publicly listed master developer, manages a masterplan spanning 6.8 million square meters. This development represents more than SAR 24 billion in committed investment within the third phase of Saudi Vision 2030. Consequently, the company aims to connect with global capital allocators to support its mixed-use portfolio.
The masterplan includes four main destinations, specifically Madinah Gate, Multaqa AlMadinah, Islamic World District, and Al Alyaa. These projects are located near the Prophet’s Mosque, the Haramain High-Speed Rail station, and Prince Mohammed bin Abdulaziz International Airport. As a result, the developer aims to support the national tourism target of attracting 150 million visitors.
KEC Participation in Future Hospitality Summit
Marko Vucinic, the Executive Director of Investment and Asset Management at KEC, will represent the company during the **Future Hospitality Summit**. Specifically, Vucinic will participate in a panel discussion regarding how developers recalibrate investment and operations during crises. He previously held leadership roles at the Tourism Development Fund, the Public Investment Fund, JLL, and Colliers.
The developer operates under the regulation of the Economic Cities and Special Zones Authority. Furthermore, the company is listed on the Saudi Exchange, which makes it prepared to receive international capital. This participation comes as Saudi Arabia introduces a new real estate ownership framework to attract foreign buyers.
Factual Quotes from Leadership
“The introduction of the new real estate ownership framework, the growth of Saudi Arabia’s tourism ambitions to 150 million visitors, and the continued growth of Hajj and Umrah demand are creating significant opportunities for investment.”
Hazem Elbanna, Chief Operating Officer and Acting Chief Executive Officer of Knowledge Economic City
Vucinic stated that Madinah is one of the few real estate markets globally where demand is anchored in faith rather than volatile economic cycles. In addition, he noted that the institutional infrastructure is mature enough to absorb international capital at scale. The company is presenting a fully integrated city with global construction partners and leading hospitality operators.
Future Outlook and Project Progression
The progression of these projects from planning into advanced construction reflects the developer’s strategy to expand local hospitality capacity. Meanwhile, the parallel build-out of infrastructure and supporting facilities aims to create long-term value for shareholders. This expansion aligns directly with the economic goals of the Kingdom’s economy.
The **Future Hospitality Summit** serves as a platform to highlight these developments to international markets. Ultimately, the company seeks to establish partnerships that will accelerate the delivery of its four flagship destinations. These efforts will help accommodate the growing number of pilgrims and tourists visiting the holy city.
