Gupshup Superagent AI, an autonomous artificial intelligence agent that manages customer conversations across messaging and voice channels, launched on April 15, 2026. The platform operates across WhatsApp, RCS, SMS, Telegram, Instagram, PSTN voice calls, and WhatsApp voice calls in most world languages.
The agent moves beyond traditional AI assistants by functioning as a comprehensive coordinator for customer experiences. Through a single conversational interface, Superagent designs and launches campaigns, orchestrates customer journeys, provides messaging and voice infrastructure, processes transactions, monitors performance, and continuously improves results. This enables businesses to transition from intent to revenue without manual intervention.
Gupshup Superagent AI distinguishes itself through deep domain expertise rooted in the company’s 15-year history in communications platform-as-a-service (CPaaS) and customer experience. The agent inherits infrastructure that processes 10 billion messages monthly for 50,000 companies across more than 100 countries. It leverages proven engagement triggers across industries and regions, channel-specific best practices, and a broad range of performance optimization metrics.
Autonomous Operation and Context-Aware Decisions
With simple prompts, Gupshup Superagent AI independently sets up infrastructure, creates accounts, builds journeys, develops AI agents, runs campaigns, reviews analytics, and implements self-improvement. The system understands context and delivers customized recommendations whether for a fintech company in Brazil, an e-commerce business in the United States, a real estate broker in the Middle East, or a bank in India.
Beta users experienced reductions up to 90 percent in time, effort, and cost, with conversion increases exceeding 25 percent. The agent engages, serves, and converts customers independently across all channels and languages without awaiting instructions on next steps.
Superclaw: Self-Hosted Privacy-First Alternative
Gupshup simultaneously launched Superclaw, a self-hosted and on-device version of Superagent built on the OpenClaw platform. Superclaw offers stronger security, higher memory efficiency, and improved token consumption efficiency. The solution runs on local hardware, maintaining all usage and customer data privacy locally on the device while connecting to personal or business messaging channels on user accounts.
Superclaw targets small and medium-sized enterprises seeking to operate a powerful artificial intelligence marketing agent without external infrastructure costs. It also serves large enterprises in regulated sectors where data sovereignty is non-negotiable. Users can activate Superagent via web, WhatsApp, voice calls, RCS, or integrate it into existing AI tools like Claude, ChatGPT, and Gemini.
About Gupshup
Gupshup operates as the global leader in conversational artificial intelligence, enabling businesses to build and deploy customer interactions powered by AI across more than 30 messaging channels. The company serves more than 50,000 businesses in more than 100 countries with a partner network exceeding 3,000 partners globally. Gupshup processes tens of billions of messages annually.
Beerud Sheth, CEO of Gupshup, stated: “Managing customer conversations has been unnecessarily difficult. Superagent not only establishes the infrastructure for AI-powered customer engagement but also operates it. It engages, serves, and converts customers independently across all channels and languages without waiting for instructions on what to do next. We believe this will transform customer engagement.”
