Hongqi Golden Sunflower Guoya made its official debut in Saudi Arabia on February 10, 2026. ALTAWKILAT Premium, the exclusive distributor for Hongqi in the Kingdom, unveiled the luxury sedan at the Hongqi Showroom in Jeddah. The launch event brought together senior leadership from ALTAWKILAT Premium and representatives from Hongqi China.
The sedan features a VBTD powertrain with an advanced electronic control system and intelligent all-wheel-drive technology. The vehicle delivers 585 horsepower and 800 Nm of torque. Moreover, it accelerates from 0 to 100 km/h in 4.3 seconds.
Heritage and Design Philosophy
Hongqi was founded in 1958 as China’s first independently built sedan. The brand produced vehicles for leaders and diplomatic purposes. In 1965, the company manufactured the CA770 three-row sedan. The Golden Sunflower Guoya continues this heritage with a sixth-generation V8 engine.
The name Guoya combines two Chinese characters: Guo meaning “nation” and Ya meaning “elegance”. Consequently, the name translates to “National Elegance”. The sedan maintains Hongqi’s signature silhouette with an elevated front profile and a tapering rear design.
Interior Features and Technology
The cabin follows a central-axis symmetrical design philosophy. The seats use S-Nappa leather crafted through 108 individual processes. Furthermore, the interior incorporates more than 100 noise-control technologies to ensure a quiet environment.
The sedan includes ±9° rear-wheel steering for enhanced agility and stability. Additionally, it features a flexible scroll display and digital interfaces. The Jiucheng 40-speaker surround sound system with Dolby Atmos provides an immersive audio experience.
Safety and Market Positioning
The vehicle is built on a safety architecture with dual five-star safety ratings. The sedan includes intelligent power doors that open and close with precision. The rising and retracting Hongqi emblem serves as a distinctive design element.
“The launch of the Golden Sunflower Guoya in Saudi Arabia marks a proud moment for our brand. Guoya is the pinnacle of Hongqi’s luxury vision, where heritage, prestige, innovation and refined power come together seamlessly.”
Albert Venter, Senior Spokesperson at Hongqi Altawkilat
Future Outlook
The launch in Jeddah represents a significant milestone for Hongqi and ALTAWKILAT Premium in the Saudi market. The company stated that Saudi Arabia is a key market for the brand’s expansion strategy. The distributor aims to deliver luxury experiences to discerning clients in the Kingdom.