HONOR Saudi Arabia continues its strategic expansion across the Kingdom, bringing its total retail footprint to 23 stores by February 13, 2026. The global AI device ecosystem company is strengthening its presence beyond major metropolitan areas, opening three new Experience Stores in strategically selected locations including Diafah Makkah mall, Samtah, and Muhayel.
Strategic Expansion Beyond Major Cities
The latest phase of HONOR Saudi Arabia’s growth reflects the company’s commitment to reaching consumers beyond traditional urban hubs. The HONOR Experience Store at Diafah Makkah mall will become the brand’s 21st store nationwide, highlighting continued investment in one of the Kingdom’s most significant high-traffic destinations. This will be followed by the opening of authorized HONOR stores in Samtah on February 6 and Muhayel on February 13, ensuring customers in emerging cities have direct access to products, services, and in-store expertise.
Supporting the Kingdom’s Growing Tech Market
The expansion aligns with Saudi Arabia’s rapidly evolving consumer technology landscape and increasing demand for hands-on, experience-led retail. By strengthening its offline network, HONOR is supporting the Kingdom’s dynamic tech market while offering consumers greater opportunities to engage with smartphones, smart devices, and ecosystem products in dedicated retail environments.
“Expanding HONOR’s retail presence across Saudi Arabia is central to our growth strategy, bringing innovative technology closer to consumers across the Kingdom. This gives customers easier access to hands-on product experiences, expert support, and HONOR’s full ecosystem nationwide.”
General Manager of HONOR Saudi Arabia
Enhanced Customer Engagement Through In-Store Activations
Parallel to the new store openings, HONOR is activating existing mall locations to enhance customer engagement. Visitors to Experience Stores at Red Sea Mall, Solitaire Mall, Granada Mall, and Andalus Mall will receive complimentary front and back screen protectors. This service, normally available from the 1st to 5th of every month, will be extended daily from February 5th to 28th at Granada Mall and Solitaire Mall in Riyadh, Yasmeen Mall and Red Sea Mall in Jeddah, and the Palestine Street and Diafah Makkah mall locations.
Immersive Retail Experiences with Expert Support
HONOR Experience Stores are designed to provide immersive, hands-on environments supported by knowledgeable staff, enabling customers to explore the brand’s latest innovations in AI phones, PCs, tablets, and wearables. Through its expanding retail network, HONOR continues to strengthen its customer-centric approach while reinforcing its long-term investment in meeting Saudi Arabia’s evolving consumer needs. The company’s commitment to revolutionizing human-to-device interactions positions it as a key player in the Kingdom’s technology retail sector.
