Hyundai Motor design received ten awards at the Red Dot Design Award: Brands & Communication Design 2026. The South Korean company secured one Best of the Best award alongside nine Winner awards. Consequently, this achievement highlights the brand’s current transition toward smart mobility solutions.
Specifically, the awards recognize the company’s work across spatial design, customer experience, and brand communication. The ceremony took place on August 13, 2026, in Seoul. Meanwhile, the brand continues to expand its presence in the global automotive sector.
Red Dot Design Award Results
The Red Dot Design Award is one of the major design competitions globally. It ranks alongside Germany’s iF Design Award and the United States’ International Design Excellence Awards. Furthermore, the selection process evaluates entries based on communication design and brand identity.
UX Studio Seoul Research Space
UX Studio Seoul secured the Best of the Best award in the Digital Solution category. In addition, the facility won two Winner awards for Interior Design and Exhibition Design. This space operates as an open-format user experience research facility.
Customers can participate directly in the development process to provide feedback. The modular system allows the space to adapt to different research needs. As a result, the company uses this direct participation to guide its strategic development.
CES 2026 Exhibition Recognition
The CES 2026 exhibition earned two Winner awards in Spatial Communication and Fair Stand design. The display presented artificial intelligence robotics as technology partners for humans. Notably, the exhibition shared the research and development process behind these robotics.
Developments in Hyundai Motor design
Five other projects received recognition during the event. The Hyundai Hope On Wheels initiative won an award for its refreshed brand identity. Meanwhile, the IAA Mobility 2025 booth showcased the Concept THREE electric vehicle. This display highlighted the evolution of Hyundai Motor design in the European market.
Additionally, the company received awards for its corporate publications. The UX Studio Seoul Book and RETRACE Magazine both won in the Corporate Publishing category. Finally, the Hyundai Onboarding Kit for new employees secured a promotional item award.
Established in 1967, the company operates in over 200 countries. It employs more than 120,000 people globally. Currently, the manufacturer is focusing on carbon reduction through electric and hydrogen technologies. These efforts support the long-term goals of the brand’s mobility solutions.
The brand continues to invest in advanced robotics and physical AI. These investments aim to deliver new mobility services. Therefore, the integration of Hyundai Motor design principles remains central to these future technologies.
