The iCAUR International Business Summit will convene this April in Wuhu, China, bringing together global partners, media representatives, and creators for an invitation-only programme centered on immersive mobility experiences. iCAUR, a new-generation SUV brand from the Middle East, is departing from conventional event formats by structuring the programme as a continuous, curated journey connecting product, technology, and lifestyle through real-world environments.
Rather than presenting new energy mobility as a theoretical concept, participants will engage directly with vehicles and technologies in practical scenarios. The iCAUR International Business Summit positions mobility as part of a broader experience encompassing time, interaction, and daily use.
Global Partners Conference and Brand Strategy
The summit opens with the Global Partners Conference, where iCAUR will present its brand philosophy and international expansion strategy. Following this session, participants transition into a series of real-world driving and lifestyle environments where vehicles function as active elements within lived scenarios, not as static displays.
The Global Classic Journey Experience
A central component of the iCAUR International Business Summit is the Global Classic Journey, a long-distance driving experience built around the Golden REEV platform. The route spans highways, urban roads, and mountainous terrain, designed to demonstrate consistent performance across varying conditions rather than isolated technical demonstrations. The journey incorporates stops and transitions that position mobility as part of a broader experience encompassing time, interaction, and daily use.
Off-Road Testing and Vehicle Performance
The programme continues at Longshan, a professional off-road testing environment featuring steep gradients, mixed terrain, and water crossings. This setting enables participants to directly experience vehicle stability, control, and adaptability under demanding real-world conditions, combining technical evaluation with immersive outdoor engagement. The facility allows attendees to assess how vehicles perform beyond controlled laboratory settings.
Beyond driving experiences, the summit extends into the iCAUR Life ecosystem, where mobility is explored through design, customization, and user co-creation. Initiatives such as #OneClassicMillionStories and interactive lifestyle exhibitions present vehicles within broader cultural and daily-life contexts. Within this environment, AIMOGA robots and robotic dogs will be featured, offering interactive demonstrations of intelligent assistance and extending the mobility experience beyond the vehicle itself.
Beijing Auto Show and Future Positioning
Concurrent with the summit in Wuhu, iCAUR will make an appearance at the Beijing International Auto Show, where it will present its latest developments in brand ecosystem strategy and future mobility direction. This dual presence reinforces the brand’s positioning in the global new energy vehicle landscape and demonstrates its commitment to both regional and international markets.
The 2026 iCAUR International Business Summit reflects a shift in how the brand engages with global audiences, integrating product, technology, and user experience into a single continuous framework. The result is a participatory format where understanding is formed through direct presence and engagement rather than traditional presentations.
iCAUR is an all-new brand developed by Chery Group for the global market. Backed by Chery’s manufacturing heritage and innovation capabilities, the brand targets younger demographics through its integrated Category, Ecosystem, and Culture model. In collaboration with global ecosystem partners, iCAUR is building a comprehensive service system, launching a diverse portfolio of premium offerings, and establishing a worldwide community network.
