King Faisal Specialist Hospital and Research Centre (KFSHRC) has been awarded two Gold Awards at the 2025 International Customer Experience Awards, recognizing significant improvements in patient experience and customer service. The Riyadh-based hospital received honors for Best Use of Customer Insight and Feedback for a Strategic Approach and Best Customer Service for organizations with more than 5,000 employees.


Key Takeaways

  • KFSHRC secured two gold awards at the International Customer Experience Awards organized by Awards International
  • Recognition covers strategic use of patient feedback and large-scale customer service excellence
  • Awards reflect year-long initiatives in digital transformation and service integration across Riyadh, Jeddah, and Madinah locations

Award Categories Recognize Strategic Patient Experience Improvements

The KFSHRC patient experience awards 2025 acknowledge specific operational achievements. The Best Use of Customer Insight award recognizes the hospital’s systematic approach to collecting and implementing patient feedback. Additionally, the Best Customer Service award evaluates service quality across the hospital’s workforce of more than 5,000 employees.

Awards International conducts a comprehensive evaluation process that includes live presentations, technical assessments, and measurement of tangible impact on customer and patient experience outcomes.

Digital Transformation and Service Integration Drive Results

Over the past year, KFSHRC implemented several initiatives to enhance service delivery. The hospital upgraded its Contact Center to function as a unified service hub, consolidating patient inquiries and service requests across all locations.

Furthermore, the hospital expanded digital service channels to reduce access barriers. These improvements included leveraging patient satisfaction analytics to identify and address gaps in the care journey. The hospital also enhanced integration between clinical and operational systems to improve communication accuracy.

Patient-Centered Changes Deliver Measurable Benefits

The strategic improvements directly impact patient experience across KFSHRC’s three locations. Enhanced digital channels have contributed to shorter waiting times and clearer communication about medical procedures.

Patients now have simplified access to both clinical and non-clinical services through improved digital pathways. Additionally, better system integration supports more consistent service delivery, regardless of which KFSHRC location patients visit.

Recognition Highlights Healthcare Quality Standards

The International Customer Experience Awards evaluate organizations globally on their customer and patient experience initiatives. The recognition places KFSHRC among healthcare institutions demonstrating operational excellence in digital transformation and integrated service delivery.

The hospital operates specialist facilities in Riyadh, Jeddah, and Madinah, serving patients across Saudi Arabia with advanced medical services.