The LG Mother’s Day campaign, titled “Nothing Like Mom” (“ما في زي الأم”), marks the occasion of Mother’s Day with a focus on the evolving role of modern mothers and the bonds that connect generations. LG Electronics launched the campaign on March 17, 2026, targeting audiences across the Middle East and the UAE.
Campaign Concept and Video
The campaign centers on a short film depicting the moment a daughter becomes a mother and sees her own mother from a new perspective. The film invites viewers to reflect on shared experiences, sacrifices, and unconditional love that shape every family’s story. Moreover, the campaign highlights the continuity and evolution of motherhood across time.
Core Messages of the LG Mother’s Day Campaign
One of the campaign’s central themes addresses the doubts and anxieties that mothers across generations share. Young mothers often question whether they are performing their role adequately — feelings their own mothers experienced before them. As a result, the campaign builds a sense of solidarity across generations, with LG delivering the message: “You are stronger and more capable than you think.”
The film also highlights that for young women, becoming a mother is not only a transition into caregiving. It is also a moment of understanding their own mothers as women with dreams, ambitions, fears, and hopes. Consequently, this realization deepens intergenerational bonds, as daughters recognize that their mothers’ struggles and sacrifices were driven by love and selflessness.
“You are stronger and more capable than you think.”
LG Electronics, “Nothing Like Mom” Campaign Message
LG’s Role in Supporting Modern Mothers
Modern mothers balance multiple roles simultaneously, from professional work to caregiving and serving as role models. LG stated that it recognizes this reality and offers smart home devices designed to meet mothers’ daily needs. The company said its products aim to reduce household effort and give mothers more time for family, personal well-being, and individual ambitions.
Furthermore, LG said its commitment to supporting mothers extends beyond seasonal campaigns. The company positions its connected home technology, including the LG ThinQ platform powered by artificial intelligence, as a year-round partner for households seeking greater balance and efficiency.
About LG Electronics
LG Electronics operates in nearly every country worldwide and employs more than 75,000 people. The company comprises four business units: Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions, and Business Solutions. Combined, these units recorded sales exceeding $62 billion in 2024.
LG’s product portfolio includes televisions, home appliances, air solutions, monitors, service robots, and vehicle components. The company also markets the premium LG SIGNATURE brand and the LG ThinQ range of AI-enabled devices. The “Nothing Like Mom” campaign video is available on YouTube, and further information is accessible via LG’s official regional website.