Loylogic appoints CCO Adam Whatling, naming him Chief Commercial Officer (CCO) effective March 17, 2026, as the global loyalty rewards marketplace company moves to strengthen its commercial leadership ahead of a planned expansion phase.
Whatling brings more than 20 years of experience in loyalty, rewards, and engagement businesses. His background spans commercial strategy, platform-led growth, and enterprise client development across international markets.
Career Background and Industry Experience
Throughout his career, Whatling built expertise across the full loyalty value chain. His experience covers lead generation, enterprise sales, platform execution, partner management, and client performance optimization.
In senior international roles, he oversaw regional and global commercial operations. He drove sustained revenue growth and managed strategic client partnerships across complex, multi-market environments.
Loylogic Appoints CCO to Lead Commercial Strategy
In his new role, Whatling will lead Loylogic’s global commercial strategy and deepen enterprise partnerships. He will also align go-to-market execution with the company’s AI-driven marketplace roadmap.
His mandate includes accelerating sustainable revenue growth. Commercial operations will remain closely integrated with product innovation and marketplace intelligence under his oversight.
“Adam joins Loylogic at a defining moment in our evolution. As loyalty programs mature globally, our focus for 2026 is not simply about expanding scale, but about advancing how global rewards marketplaces are designed, governed, and commercialised. Adam’s ability to align growth strategy with operational discipline and client value creation makes him a strong addition to our leadership team.”
Gabi Kool, CEO, Loylogic
Whatling’s Perspective on the Appointment
“Brands are seeking intelligent, flexible, and globally scalable engagement platforms. Loylogic’s combination of marketplace infrastructure, patented innovation, and governance-led design provides a powerful foundation for long-term growth. I look forward to working with our global teams and partners to strengthen our commercial momentum and deliver measurable value to clients worldwide.”
Adam Whatling, Chief Commercial Officer, Loylogic
Whatling said the loyalty industry is currently redefining itself, with brands seeking platforms that offer flexibility and global scalability. He added that Loylogic’s existing infrastructure positions the company well for that shift.
Loylogic’s 2026 Strategic Priorities
The appointment supports Loylogic’s broader 2026 strategy. That strategy centers on advancing AI-powered marketplace intelligence, strengthening enterprise-grade compliance and governance, and expanding global partnerships.
Target sectors for partnership expansion include financial services, travel, retail, and consumer goods. The company operates across 190 countries and serves more than 10 million loyalty program members worldwide.
Loylogic has processed over 200 billion points and miles transactions to date. The company has also delivered more than $1 billion in commerce across more than 100 product and experience categories globally.
