MBRF Makkah Halal Forum participation marks the company’s commitment to Saudi Arabia’s food security objectives. The global multi-protein food company joined the third edition of the forum as a Diamond Sponsor on February 15, 2026, in Riyadh.
The forum operates under the theme “Halal – A Benchmark for Global Professionalism” and received patronage from Dr. Majid bin Abdullah Al-Qasabi, Minister of Commerce of Saudi Arabia. The event serves as a platform aligned with Saudi Vision 2030, highlighting the Kingdom’s position as a hub for the Islamic economy.
Five Decades of Operations in Saudi Arabia
MBRF operates in the Kingdom through the Sadia brand, which has supplied halal food products to Saudi consumers for over 50 years. The company maintains its position as the world’s largest halal chicken producer, operating across 117 countries globally.
“Our participation reflects our journey of over 50-years in the Kingdom and our deep-rooted commitment to Saudi Arabia’s growth and development.”
Marquinhos Molina, Chairman of Sadia Halal and CEO of MBRF Saudi Arabia
Strategic Partnership with HPDC
The company expanded its joint venture with the Halal Products Development Company (HPDC) to strengthen local value chain development. This collaboration enhances domestic production capabilities and contributes to the Kingdom’s national food security objectives. The partnership focuses on building a locally anchored halal value chain with improved supply chain resilience.
MBRF Makkah Halal Forum Participation Details
The forum brings together government leaders, international delegations, accreditation bodies, and industry stakeholders. The event aims to advance governance, professionalism, and innovation in the halal sector. MBRF’s Diamond Sponsorship demonstrates its alignment with Vision 2030’s priorities in economic diversification and food security.
Regional Infrastructure and Operations
MBRF maintains operational presence in the MENA region since the 1970s. The company operates 3 industrial plants, 17 distribution centers, and 5 commercial offices in the Middle East. These facilities support logistics and supply chain capabilities in major markets including Saudi Arabia. The company produces 8 million tons annually with revenue of R$160 billion, serving more than 425,000 customers.