The MEFFYS 2026 winners were announced by the Mobile Ecosystem Forum (MEF) during a dinner event held at Casa Llotja de Mar in Barcelona on the occasion of the awards’ 21st anniversary.
The MEFFYS, sometimes referred to as the “Oscars of the Mobile Ecosystem,” recognizes companies and individuals that made a significant contribution to the global mobile ecosystem during 2025. The ceremony was followed by a Masquerade Ball after-party at the 14th-century palace venue in central Barcelona.
MEFFYS 2026 Winners by Category
MEF named winners across ten categories. Digital Virgo took the Content & Advertising award, while TPAY won in the Payments & Commerce category. iProov claimed the ID & Data award, and DotGo won Connectivity & Wholesale.
Sinch received the Messaging Channels award for its Familhao WhatsApp Experience. INFOBIP Moneygram Haas F1 Team won Omnichannel Customer Experience, and Proximus Global took the Mobile Evolution award.
- Content & Advertising: Digital Virgo
- Payments & Commerce: TPAY
- ID & Data: iProov
- Connectivity & Wholesale: DotGo
- Messaging Channels: Sinch – Familhao WhatsApp Experience
- Omnichannel Customer Experience: INFOBIP Moneygram Haas F1 Team
- Mobile Evolution: Proximus Global
- Antifraud: ENEA
- ESG (Environmental, Social, Governance): Telenor Unicef
- Special Award – Personal Contribution to the Mobile Ecosystem: Ashutosh Agrawal (GTS)
Antifraud and ESG Recognition
ENEA won the Antifraud category, reflecting growing industry focus on mobile security. Telenor Unicef received the ESG award, recognizing efforts in environmental, social, and governance responsibility within the mobile sector.
The Special Award for Personal Contribution to the Mobile Ecosystem went to Ashutosh Agrawal of GTS, acknowledging individual impact on the industry.
MEF CEO Comments on the Event
“The quality of entries was fantastic this year, and it’s wonderful to see so much innovation and passion within the mobile ecosystem. Well done!”
Dario Betti, CEO, Mobile Ecosystem Forum
Betti also said the MEFFYS provides industry-wide recognition to companies and individuals who have made an outstanding contribution to the mobile ecosystem, adding that the industry holds considerable talent.
About the Mobile Ecosystem Forum
Established in 2000, the Mobile Ecosystem Forum is a global trade body that acts as an impartial champion for addressing issues affecting the mobile ecosystem. MEF provides members with a cross-sector platform for networking, collaboration, and advancing industry solutions. The organization aims to accelerate growth of a sustainable mobile ecosystem that delivers trusted services to consumers worldwide.