Rami Beidas to drive NTT DATA’s growth and innovation in the Kingdom and enhance customer experience
Riyadh, Saudi Arabia, September 17, 2024: NTT DATA, a global digital business and IT services leader, announced the appointment of Rami Beidas as Country General Manager for the Kingdom of Saudi Arabia. Rami’s appointment strengthens NTT DATA’s Middle East and Africa operations and focuses on driving growth, innovation, and customer experience across the Kingdom. The company’s regional focus will include building a strong foundation and accelerating growth through a diverse portfolio, providing advanced solutions across Applications, Network Integration, Cybersecurity (OT & IT), Cloud, Edge Computing, AI, and IoT.
As the country head, Rami will be responsible for steering the strategic direction and expanding NTT DATA’s footprint in Saudi Arabia. He will drive sales, strengthen and introduce new products and service offerings, and improve customer experiences. He will also be key in enhancing collaborative relationships with NTT DATA partners in the region.
“We are delighted to welcome Rami Beidas to our Middle East team. His appointment is a significant step forward in our plans to support Saudi Arabia’s Vision 2030 through cutting-edge digital transformation. Rami’s deep understanding of the Saudi market, combined with his vast industry experience, will be instrumental in driving our growth, expanding our portfolio, and delivering innovative, tailored solutions to meet the unique needs of this region,” said Burcak Soydan, NTT DATA Managing Executive, in the Middle East.
With over 20 years of extensive experience in telecommunications and IT, Rami Beidas brings expertise and proven leadership to his new role. He joined NTT DATA from IBM, where he was the Ecosystem System Leader and was instrumental in advancing IBM’s partner landscape in Saudi Arabia. His prior experience includes a consultancy role at the Ministry of Communications and Information Technology (MCIT), where he successfully managed and executed Saudi Arabia’s first IT exhibition, LEAP, in 2021. Rami’s career also features a 14-year tenure at Cisco, where he held various leadership roles, culminating in his position as Enterprise & Commercial Leader and serving as Sales Manager at Ingram Micro APTEC.
“With its global expertise, innovative solutions, and strong local presence, NTT DATA is well-positioned to help organizations capitalize on the opportunities presented by the Kingdom’s Vision 2030. I am thrilled to lead the company’s strategy at such a transformative time for the region. As we expand our footprint in the Kingdom, my focus will be to work closely with our talented team to drive innovation, enhance customer experience, and contribute meaningfully to Saudi Arabia’s digital transformation journey,” said Rami Beidas, Country General Manager for NTT DATA in the Kingdom of Saudi Arabia.
Rami holds a bachelor’s degree in business administration from Al-Ahliyya Amman University. Outside of his professional life, he enjoys staying updated on the latest technology trends and advancements. He is also passionate about sports, travel, and exploring new cuisines.