OSN, the leading entertainment network in the Middle East and North Africa, has announced a groundbreaking partnership with eCLUTCH to deliver seven dedicated esports channels to OSNtv subscribers across the MENA region. This OSN eCLUTCH esports partnership marks a significant milestone in bringing competitive gaming content to mainstream television audiences throughout the region.
The strategic collaboration, announced on January 20, 2026, from Dubai, UAE, represents one of the first major integrations of a comprehensive esports ecosystem within a premium television platform in the Middle East. The addition of seven eCLUTCH channels to OSNtv’s lineup demonstrates OSN’s commitment to evolving entertainment preferences and engaging younger, gaming-focused audiences.
Comprehensive Esports Coverage for MENA Audiences
The expanded channel slate will provide round-the-clock coverage of world-class esports tournaments, competitive gaming events, and original esports programming. eCLUTCH’s offering includes live tournaments, competitive leagues, and game-focused content that delivers uninterrupted coverage to passionate esports fans. Beyond gaming, the partnership also includes coverage of other emerging sports such as padel, broadening the appeal to diverse audience segments.
Viewers will gain access to top global competitions, exclusive behind-the-scenes content, and immersive esports culture across multiple gaming genres. This positions OSNtv as a pioneer among premium television platforms in the region for dedicated esports content delivery.
Industry Leaders Comment on OSN eCLUTCH Esports Partnership
“With eCLUTCH, we’re expanding OSN’s entertainment portfolio to include a full suite of esports and gaming channels, as well as a dedicated Padel channel. This partnership allows us to reach new, dynamic audiences and reinforces our focus on innovative, culturally relevant content across the region.”
Imad El Khoury, VP Commercial, MENA at OSN
For eCLUTCH, the partnership represents a crucial step in expanding its global footprint, particularly in the strategically important MENA market where gaming and esports viewership continues to grow exponentially.
“This partnership with OSN marks an important step in eCLUTCH’s global expansion. OSN’s reach and reputation in the region make them the perfect partner to bring premium esports content into more homes. Together, we are creating a space where competitive gaming becomes part of mainstream entertainment.”
Arnaud Verlhac, CEO of eCLUTCH
Strengthening OSNtv’s Content Diversity
The addition of esports channels further strengthens OSNtv’s already diverse content mix, which includes international series, Arabic originals, blockbuster movies, documentaries, kids programming, and lifestyle channels. By integrating eCLUTCH’s live capabilities into its entertainment portfolio, OSN continues its strategy of evolving beyond traditional television formats and expanding into next-generation competitive entertainment.
This partnership underscores the growing mainstream acceptance of esports as a legitimate form of entertainment and competitive sport. As gaming culture continues to permeate the MENA region, OSN’s proactive approach positions the platform at the forefront of this entertainment revolution, ensuring it remains relevant to evolving viewer preferences and demographic shifts.