The Packard Bell relaunch introduces a fresh visual identity and a line of lifestyle products at IFA 2026 in Berlin to mark the centennial of the brand under Acer Group. Founded in Los Angeles in 1926, the brand originally made consumer radios, color televisions, and personal computers accessible to the general public.
Operating under the philosophy of Tech it easy, the refreshed direction prioritizes straightforward technology designed for daily tasks at accessible pricing points.
Overview of the Packard Bell relaunch
The updated identity centers on a single dot motif. The new emblem features a constellation of dots that display the letters P and B in plain sight, symbolizing cells rather than pixels to reflect practical use. In addition, the brand adopted a palette of four colors comprising orange, purple, green, and yellow across its retail packaging.
“Celebrating our 100th anniversary is the right moment to go back to our roots. People need technology that helps them study, work, and stay in touch, all at a fair price. That is what Tech it easy means, our signature focus on keeping things simple.”
Valerie Piau, EMEA Vice President at Acer Europe SA
Furthermore, company presence will concentrate on digital channels to connect with younger consumers who shop primarily online.
New DotBook laptop and lifestyle lineup
The product collection is led by the DotBook, a 14.5-inch laptop engineered for web browsing, streaming, and daily office productivity. Alongside the computer, the initial lineup covers several consumer audio, creator, and mobile device categories.
- DotLoop: A suitcase vinyl turntable built for the home.
- DotTune: A standalone speaker for domestic listening.
- DotLine: A colorful 4G feature phone for basic connectivity.
- DotLook: Audio glasses for music and voice calls without earbuds.
- DotShine: A desktop ring light designed for content creators.
- DotCombo: A matching keyboard and mouse set.
- DotBass: Color-matched over-ear headphones.
Smart kitchen hardware partnership
Expanding into home hardware, Packard Bell partnered with the startup Steasy to introduce a connected mini-steamer for the kitchen. This kitchen appliance represents the first joint release under the collaboration, bringing connected smart devices to meal preparation.
Additional household products developed through this partnership are planned for release through 2027 as part of the Packard Bell relaunch strategy.
Pricing and regional availability
Products from the new portfolio will arrive across retail channels in the EMEA region between September and November 2026. The devices carry the following retail launch pricing:
- DotBook: Available in September starting from €499.
- DotLoop: Available in September starting from €149.
- DotTune: Available in September starting from €34.99.
- DotLook: Available in September starting from €99.
- DotCombo: Available in September starting from €39.
- DotBass: Available in September starting from €29.
- DotShine: Available in October starting from €39.
- Steasy mini-steamer: Available in October starting from €199.
- DotLine: Available in November starting from €69.
The operations utilize the established infrastructure of Acer, including customer support centers across 28 countries in the EMEA territory.
