Panasonic Homes & Living caters to the largest gathering of construction professionals in the Middle East at BIG 5 2016 in collaboration with its UAE channel partner ADVANCE EST. for Lighting & Electricals (a subsidiary of M/S Easa Hussain Al Yousifi [EHY] group of companies). Panasonic is present at stand 6B277 in Hall 6 at Dubai World Trade Centre during the show, taking place from November 21st-24th, 2016.


The region’s largest construction and building event equip the exhibitors with a vast platform to present their products targeting many disciplines of the construction vertical.


Panasonic Homes & Living offers a broad spectrum of Switches & Sockets, LED Lightings, Switchgears, Solar Panels, Energy Recovery Ventilators (ERV), Air Moving Equipment (AME), Ventilation Fans, and Ceiling Fans & Electric Fans. Ranked no 2 globally for wiring devices, Panasonic will be showcasing its top-level switches series and lighting solutions this year at Big 5. Customers from the construction industry can find solutions tailored to their needs at the Panasonic stand.


Panasonic has been strongly catering to the ever-changing demands of the Middle East Construction sector. The brand actions to deliver best-value-for-money options with unmatched quality and these products reflect the company’s commitment to offering innovative and sustainable solutions that boast comfort, safety, and durability.


Tatsuya Kumazawa, Sales Director – Panasonic Eco Solutions Middle East & Africa (PESMAF), says, “With our strong brand image, high-quality standards, long history of servicing different markets for years and our strategic alliances with industry leaders; Panasonic is well-positioned to cater to this dynamic and potential market in the coming years.”


He adds, “Middle East Construction industry is likely to be resilient, presenting opportunities and registering growth at a slow pace despite the slump in oil prices recently. The GCC markets are still gaining a lot of investors’ confidence as prices are still stable, reflecting the market’s maturity and promising future.”


M/S distributes Panasonic’s Electrical Construction Materials.Advance Establishment for Lighting & Electricals (AELE) in UAE. Founded in 1998, M/S.Advance countrywide distribution network offers a complete range of Panasonic electrical products, including switches and receptacles.