The Mobile Legends: Bang Bang Professional League Middle East and North Africa announced a new Qiddiya City partnership to expand regional esports.
Specifically, this five-year agreement establishes Qiddiya City as the official partner of the league. Consequently, the collaboration aims to develop the local gaming sector and engage young audiences across the region.
Details of the Qiddiya City partnership
Under the terms of the agreement, the league will receive support through broadcast integrations and onsite fan activations. In addition, this Qiddiya City partnership will increase visibility for the entertainment destination among active mobile gaming audiences. The organizers plan to introduce community initiatives and grassroots activities to support local talent.
Record attendance in Cairo
The announcement coincided with the conclusion of the league’s Season 9 Grand Finals in Cairo, Egypt. Notably, the event recorded 91,542 peak concurrent viewers, setting a new viewership record for the tournament. Meanwhile, Geekay Esports and Team Falcons secured their qualification for the upcoming Mid Season Cup at the 2026 Esports World Cup.
The Season 9 Grand Finals took place at the Hassan Mostafa Sports Hall, marking the league’s first ticketed event in Egypt. Furthermore, the venue sold out all 3,000 available tickets to establish a new attendance record. During the event, representatives from MOONTON Games met with the Egyptian Esports Federation to discuss future regional collaborations.
Moonton Games on regional growth
“Esports in MENA is entering a new phase of growth, where fans are looking for more than just competition. Long term collaborations like this are important because they help create the infrastructure and ecosystem needed to support that growth at scale.”
Ray Ng, Head of Esports Ecosystem at MOONTON Games
Future outlook for regional esports
The qualified teams will compete for a share of the 3,000,000 USD prize pool at the global tournament. Ultimately, the Qiddiya City partnership aligns with broader efforts to establish the region as a global hub for competitive gaming and entertainment. Industry analysts expect this collaboration to attract further corporate sponsorships to the regional economy and business sector.
Mobile Legends: Bang Bang remains one of the most popular mobile multiplayer online battle arena games globally. Currently, the game has accumulated over 1.5 billion installations and maintains 110 million active monthly users. Therefore, this massive user base provides a strong foundation for the league’s expansion plans under the new agreement.
Looking ahead, the partnership will focus on building sustainable structures for professional players in the Middle East. As a result, local teams will have more opportunities to compete on international stages. This strategic focus is expected to raise the standard of competitive play across all participating countries.
