BERLIN, Germany – Sept 4, 2025 – At Innovation For All (IFA) 2025, Samsung Electronics unveiled its vision for “AI Home: Future Living, Now.” Unlike futuristic concepts, AI Home is designed for today—bringing intelligent living to every household, not just a select few.

“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business.

Samsung’s AI Home experience focuses on convenience, efficiency, health, and safety.

Key Consumer Insights

  • 66% of consumers find the idea of an AI-enabled home appealing.
  • 44% expect AI to streamline daily tasks, while 45% prefer control via phone or voice commands.
  • 93% view the home as a sanctuary, while 80% see it as a social hub.
  • 66% believe AI can help track costs and save money through energy efficiency.
  • 40% expect AI to enhance home security with timely alerts.

Bespoke AI: Smarter Home Appliances

Samsung’s Bespoke AI appliances introduce powerful new features:

  • Bespoke AI Jet Bot Steam Ultra: Upgraded AI Object Recognition now detects liquids, even transparent ones.
  • Bespoke AI Washer: AI Wash+ improves laundry precision and delivers up to 65% better energy efficiency.
  • Bespoke AI Dishwasher: Optimises cleaning cycles and accelerates drying with Auto Open Door.
  • Extractor Induction Hob: Maximises kitchen space with integrated extractor technology.

Vision AI Expands to Larger Displays

Samsung’s Vision AI Companion redefines home entertainment with a more natural, human-like interaction. Partnerships with Google, Microsoft, and Perplexity strengthen Samsung’s open AI platform strategy.

Highlights include:

  • Micro RGB: A 115” cinema-quality display delivering stunning visuals.
  • The Movingstyle: Portable touchscreen TV with built-in battery and adaptive AI.
  • Samsung Sound Tower: Portable sound system with 18-hour battery and customizable lighting/sound effects.

Galaxy AI Scales Across Devices

After debuting on the Galaxy S24 series, Samsung commits to expanding Galaxy AI to 400 million devices worldwide by 2025.

  • Multimodal AI for seamless user experiences.
  • Democratizing advanced AI across smartphones, tablets, and more.

IFA 2025 Showcase

  • Exhibition Dates: September 5–9 at CityCube Berlin.
  • Special Highlight: A 50-meter-wide AI-powered media art installation by digital artist Maotik, themed around “wind.”