Saudi Arabia top brands reached a combined value of USD 131.9 billion in 2026, marking a 13% year-on-year increase, according to the latest Brand Finance Saudi Arabia 100 report released April 28, 2026. The growth reflects sustained momentum from rethinking economic diversification efforts and continued investment in non-oil sectors, strengthening the Kingdom’s economic resilience despite challenging global conditions.
Aramco maintained its dominant position as the most valuable brand in Saudi Arabia for the seventh consecutive year, with brand value climbing 14% to USD 47.3 billion. The company balanced strong financial performance with long-term strategic investments in gas production, global retail expansion, petrochemicals strategy, and carbon capture technologies.
Top Brands Show Stability and Growth
Saudi Arabia’s top 10 most valuable brands recorded limited movement in 2026, underscoring the resilience and staying power of the Kingdom’s leading corporate names. stc retained its position as the second most valuable brand for the seventh consecutive year, with brand value increasing 9% to USD 17.6 billion. The telecommunications firm extended its reach beyond traditional services into fintech, cybersecurity, cloud computing, and IT services through its Masterbrand strategy.
Al Rajhi Bank advanced to the third most valuable brand with a 30% brand value increase to USD 9.8 billion, and remained the most valuable banking brand in the Kingdom. The bank’s strong performance reflected sustained long-term momentum, with brand value rising 183% since 2021.
Telecom and Aviation Sectors Drive Momentum
Mobily emerged as the fastest-growing telecommunications brand in the country, with brand value jumping 32% to USD 3.5 billion. The company strengthened its market position through network enhancement, customer acquisition, and expanded digital services. Revenue rose approximately 8% while net profit increased over 11%, supported by growth across all business segments.
The aviation sector became the fastest-growing industry in Saudi Arabia, recording 34% year-on-year growth. Saudia Group led the expansion with brand value rising 34% to USD 1.1 billion, while flynas fueled additional growth. Saudia’s brand strength rating upgraded to AA- in 2026, its strongest performance in over five years.
Saudi Energy Rebrand Reflects Broader Vision
Saudi Energy, which rebranded from Saudi Electricity Company in February 2026, emerged as a brand to watch. The brand value grew 25% to USD 2.4 billion, reflecting strong underlying business performance. The rebrand signals the company’s repositioning beyond its traditional utility identity toward a broader role as a national energy systems enabler supporting the Kingdom’s long-term economic transformation.
King Faisal Specialist Hospital and Research Centre maintained its position among the top 10 brands with a brand value of USD 1.7 billion, reinforcing its standing as the most valuable and strongest healthcare facilities brand in Saudi Arabia. Brand awareness and familiarity continued an upward trend since 2022, underscoring its market leadership in the region.
Brand Strength Leadership
On brand strength metrics, stc retained its position as the strongest brand in the country for six consecutive years, achieving a Brand Strength Index score of 89.2 out of 100. The company expanded its subsidiary by scaling data centres and subsea cable infrastructure, positioning Saudi Arabia as a regional connectivity hub.
Al Rajhi Bank ranked as the second strongest brand with a BSI score of 88.9 out of 100 and an AAA brand strength rating, leading the Saudi banking sector through strong customer trust and reliability. Aramco ranked third with a BSI score of 88 out of 100, with sustained improvements in familiarity and reputation metrics driven by its global sports presence.
Savio D’Souza, Managing Director Middle East and Africa for Brand Finance, said that Saudi Arabia top brands demonstrate long-term value creation increasingly driven by diversification, digital transformation, and national ambition. “While energy continues to anchor the Kingdom’s corporate landscape, strong performances from banking, telecommunications, aviation, and emerging industrial brands reflect the broadening of Saudi Arabia’s economic base under Vision 2030,” D’Souza stated.
