Snap Inc. will present its next-generation augmented reality Spectacles in the UAE for the first time at the BRIDGE Summit in Abu Dhabi, December 8-10, 2025. The company’s participation includes product demonstrations, executive speaking sessions, and creator workshops at the media and technology event.
Key Takeaways
- Snap AR Spectacles UAE debut scheduled for BRIDGE Summit December 8-10
- Attendees can test AR overlay technology on wearable glasses
- Executive sessions will address digital policy and AR technology applications
- Creator workshop covers Snapchat monetization and growth strategies
AR Wearable Technology on Display
Snap’s exhibition will allow summit attendees to test its AR Spectacles, which overlay digital content onto physical environments. According to the company, the wearable device represents its latest approach to human-centered computing.
The Spectacles technology enables users to view augmented reality content without holding a phone or tablet. Snap describes the technology as designed to enhance rather than replace real-world experiences.
Executive Sessions Address Technology and Policy
Hussein Freijeh, Vice President of Snap Inc. for MENA and APAC, will participate in a session titled “The Next Chapter of Connection.” The session will explore how AR technology affects human interaction patterns.
“Our wearable technology, Snap’s next-generation of Spectacles, unlocks a new dimension of connection, one that strengthens our sense of presence, community, and creativity,” Freijeh said in a statement.
Additionally, Jawaher Abdelhamid, Head of Public Policy at Snap Inc., will join a panel discussion on digital safety and youth protection in online spaces. The session, titled “Safe Digital Spaces and Powering Youth’s Rise in Global Media,” addresses content moderation and age-appropriate platform design.
Creator Education Workshop Planned
Snap will conduct a Snap School workshop led by Aya Kalouti, Talent Partnerships Manager. The session will cover platform best practices, monetization tools, and audience growth strategies for content creators on Snapchat.
The educational component reflects Snap’s developer and creator outreach efforts in the Middle East and North Africa region.
Regional Technology Event Context
BRIDGE Summit positions itself as a convergence point for media professionals, technologists, and creative industry leaders. Abdulla bin Mohammed bin Butti Al Hamed, Chairman of BRIDGE Summit 2025, said Snap’s participation “reflects the depth of innovation shaping the future of our industry.”
The summit takes place as GCC countries increase investment in digital infrastructure and immersive technology sectors. However, consumer AR adoption rates in the region remain limited compared to smartphone-based AR applications.
