Snap Inc Qatar has signed two strategic Memoranda of Understanding (MoUs) with the State of Qatar’s Government Communications Office (GCO) during Web Summit Qatar 2026, marking a significant milestone in strengthening the nation’s creator, media, and digital communications ecosystem. The partnership, announced on February 9, 2026, in Doha, outlines a multi-year collaboration focused on creator innovation, digital storytelling, and talent development.
The agreements position Doha as a regional and global hub for the creator economy, advertising, and media excellence, aligning with Qatar National Vision 2030’s objectives for digital transformation and human capital development.
Snap Inc Qatar Partnership: Advancing the Creator Ecosystem
Under the first MoU, Snap Inc Qatar and the GCO will explore a long-term partnership to host Snap’s Creators Summit in Doha for three consecutive years starting in 2026. This initiative builds on the success of the 2025 Snap Creators Summit, which marked the first time the event was hosted in the Middle East and brought together leading creators from the region and around the world.
The collaboration aims to support the continued growth, visibility, and engagement of Snap’s creator community both regionally and globally. The partnership will also explore opportunities to strengthen Doha’s position as a center for creator innovation, culture, and digital storytelling through high-impact programming hosted in Qatar.
Strengthening Media and Advertising Excellence
The second MoU focuses on developing and strengthening Qatar’s advertising and media ecosystem, with an emphasis on digital media, creativity, and innovation. Planned initiatives include:
- Design and delivery of workshops covering advertising, media strategy, and digital platforms
- Creator-driven storytelling programs and industry best practices training
- Internship and talent development programs for emerging professionals
- Knowledge-sharing between global digital platforms and Qatar’s local media community
The partnership will identify, train, and mentor emerging Qatari and non-Qatari professionals and fresh graduates in media, advertising, and communications, supporting the professional development of the next generation of media leaders through practical experience and industry exposure.
Leadership Perspectives on Digital Innovation
“We are committed to shaping a creator ecosystem that is innovative, globally connected, and driven by talent, in line with the objectives of Qatar National Vision 2030. As our partnership with Snap Inc. continues to evolve, these MoUs underscore our shared focus on developing human capital, advancing innovation, and enabling the region’s talent through new models for digital media and content creation, reinforcing Qatar’s role in shaping the future of the creator economy at both regional and global levels.”
Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office and Chairman of the Permanent Web Summit Qatar Organizing Committee
“Qatar has consistently demonstrated a clear vision for building a future-ready digital and creative economy. Through these MoUs, we are deepening our long-term commitment to the country by supporting creators, developing media talent, and sharing regional best practices that help the next generation of storytellers and advertisers thrive. We’re excited to continue working with the Government Communications Office to position Doha as a global destination for creator innovation and digital storytelling.”
Hussein Freijeh, Vice President of Snap Inc. MENA & APAC
Future Outlook for Qatar’s Digital Economy
The MoUs mark another step in Snap Inc Qatar’s continued investment in the region, aligning with Qatar’s national priorities around digital transformation, talent development, and creative economy growth. As Web Summit Qatar 2026 brings together global technology leaders and innovators, these strategic partnerships demonstrate Qatar’s commitment to becoming a leading hub for digital innovation and creator-driven content in the Middle East and beyond.
Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company’s three core products are Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, AR glasses that power immersive experiences.
