stc group extended its partnership with Netflix on April 18, 2026, to expand customer access to premium streaming content through the stc tv platform. The stc Netflix partnership brings Netflix directly to Baity fiber subscribers at no additional cost, bundled with other premium services on a single platform.
Baity fiber customers will receive complimentary Netflix access alongside a curated portfolio of streaming services. The package is currently in testing and will roll out widely in early summer 2026. Additionally, stc customers can bundle subscriptions to two or more services at discounted rates, consolidating what would otherwise require separate payments and logins.
Addressing Subscription Fragmentation
Saudi Arabia’s streaming landscape has fragmented across multiple platforms, each requiring separate subscriptions, login credentials, and payment methods. The stc Netflix partnership addresses this challenge by consolidating billing and content discovery into a single interface. Customers can access content across services without managing multiple accounts or payment systems.
stc tv provides seamless sign-in across devices and unified billing for families across the Kingdom. The platform simplifies content discovery, allowing users to browse and access both global entertainment and regional Arabic programming from one location.
Netflix Content Expansion in the Region
Netflix offers a wide variety of series, films, games, and live programming across multiple genres and languages. The service includes both global hits and an expanding lineup of Arabic content produced for Middle Eastern audiences. Members can play, pause, and resume watching at any time across devices.
Mohammed Al Kuraishi, Head of Business Development and Partnerships for Middle East and Africa at Netflix, stated: “We’re excited to extend our partnership with stc group to make Netflix even more accessible across the Kingdom. This partnership brings Netflix closer to even more households, making it easier for members to connect with the stories they love, whether global hits or Arabic favorites that reflect the region’s unique voices.”
stc’s Position as Content Aggregator
The extended partnership strengthens stc’s position as Saudi Arabia’s leading content aggregator. By bringing together diverse entertainment service options in a single place, stc simplifies access for families across the Kingdom. The Vice President of Growth Services at stc group said: “The partnership reflects our dedication to delivering exceptional entertainment experiences while maximizing value for our customers. By consolidating premium content through stc tv, we’re eliminating the complexity of managing multiple subscriptions and establishing stc as the premier entertainment service provider in the Kingdom.”
Rollout Timeline and Availability
The Baity fiber package inclusive of Netflix is currently undergoing testing with select customers. Wide rollout is scheduled for early summer 2026. stc customers will have the option to bundle subscriptions to multiple services at reduced rates, providing flexibility in how they access content. The consolidated billing system means customers receive a single invoice for all bundled services rather than separate charges from each provider.
stc group operates as a digital enabler offering solutions across telecommunications, cloud computing, cybersecurity, and digital entertainment. The company comprises 13 subsidiaries operating across Saudi Arabia, the Middle East, North Africa, and Europe.
