customer experience
Mohamed Yousuf Naghi Motors Earns Ford Guest Experience Certification
Mohamed Yousuf Naghi Motors has earned the official Ford Guest Experience certification following an assessment of sales and service operations.
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Johnson Controls Arabia Retains Customer Experience ISO Certifications for Fifth Year
Johnson Controls Arabia has renewed its customer experience ISO certifications for the fifth consecutive year, becoming the first Saudi company to achieve this milestone.
IT Max Global and Microsoft UAE Explore Agentic AI in Customer Service Transformation
IT Max Global and Microsoft UAE examined how agentic AI is transforming customer service from assisted interactions to autonomous, end-to-end journeys at an executive roundtable in Dubai.
EY Studio+ Launches in MENA to Transform Customer Experience with AI
EY launches Studio+ in MENA with plans to grow team by 500% by 2030, combining AI-powered technology and human-centered design to transform customer experiences across the region.
AI Transformation Middle East: Adobe Report Reveals Execution Gap
Adobe’s new research reveals that 88% of Middle East organizations are deploying AI technologies, yet only 15% see significant impact on profitability. The study identifies critical execution gaps and provides six strategic steps to transform digital ambition into measurable business results.
Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX
Riyadh, 9 November 2025: Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop Salam CX, the region’s first Arabic-first customer experience (CX) platform. This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, […]
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Cisco Reveals Four Predictions Set To Transform Customer Experience in the Middle East
This year marks a turning point for customer experience, driven by AI and data-powered engagement Riyadh, Saudi Arabia – 29 July, 2025 – Cisco has shared its predictions for a fundamental transformation in customer service. Advancements in artificial intelligence, hyper-personalization, rich communication services, and unified data are expected to enhance customer loyalty and address rising […]
Infobip and Lucidya partner to transform customer experience in the Middle East
Unlocking the future of personalized customer interactions with AI-driven solutions and advanced communication APIs Dubai, UAE – 6 February 2025 – Infobip, a global cloud communications platform, and Lucidya, a leader in AI-powered customer intelligence and engagement, announced a strategic partnership to elevate customer experience across the Middle East. This collaboration will enable businesses to create more personalized and […]