customer experience

IT Max Global and Microsoft UAE examined how agentic AI is transforming customer service from assisted interactions to autonomous, end-to-end journeys at an executive roundtable in Dubai.

EY launches Studio+ in MENA with plans to grow team by 500% by 2030, combining AI-powered technology and human-centered design to transform customer experiences across the region.

Adobe’s new research reveals that 88% of Middle East organizations are deploying AI technologies, yet only 15% see significant impact on profitability. The study identifies critical execution gaps and provides six strategic steps to transform digital ambition into measurable business results.