digital advertising
Zefr Expands Brand Safety Solutions in GCC and Türkiye
Zefr has partnered with Black C Media and RedC Media to expand its AI-powered brand safety and suitability solutions across Türkiye, Egypt, and the GCC region.
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Joint Study Shows Snapchat Delivers 14% Better Cost-Efficiency Than Social Benchmarks in MENA
Advanced attribution research shows Snapchat drove 29% of social conversions while using only 27% of budget, delivering 14% better cost-efficiency than competing platforms across major MENA brands including VOX Cinemas and McDonald’s Jeddah.