digital advertising
Zefr Expands Brand Safety Solutions in GCC and Türkiye
Zefr has partnered with Black C Media and RedC Media to expand its AI-powered brand safety and suitability solutions across Türkiye, Egypt, and the GCC region.
SRMG Media Solutions Integrates TikTok Advertising with Regional Media Portfolio
SRMG Media Solutions has partnered with TikTok to integrate digital advertising solutions with the region’s largest media portfolio.
BackLite KSA Launched via MMG and Cenomi Centers Deal
Multiply Media Group has partnered with Cenomi Centers to launch BackLite KSA, establishing a premium digital advertising network across Riyadh and Jeddah.
Joint Study Shows Snapchat Delivers 14% Better Cost-Efficiency Than Social Benchmarks in MENA
Advanced attribution research shows Snapchat drove 29% of social conversions while using only 27% of budget, delivering 14% better cost-efficiency than competing platforms across major MENA brands including VOX Cinemas and McDonald’s Jeddah.