Digital Innovation
Riyadh Air and Mastercard Launch Strategic Partnership to Transform Global Travel Experience
Riyadh Air and Mastercard unveil strategic partnership introducing airline-branded credit cards, virtual B2B payment solutions, and joint innovation center to transform global travel experience.
Snapchat and Business of Fashion Unveil Strategic Report on GCC Fashion Trends at Shop Talk Luxe
Snap Inc. and Business of Fashion unveil groundbreaking report on GCC fashion and beauty trends, highlighting how AR and cultural storytelling are reshaping luxury consumer engagement.
Nissan Brings Tat’ees Championship to Fortnite in Digital Innovation
Nissan Saudi Arabia launches custom Fortnite map inspired by the Tat’ees Championship, bringing traditional Saudi dune driving culture to the digital gaming world.