Digital Marketing
YouTube Updates View Counting System to Match Competitors
YouTube will count views as soon as a video starts playing starting August 24, aligning its metrics with TikTok and Instagram.
TikTok Launches Symphony Agent AI Creative Solution at Cannes Lions 2026
TikTok has introduced Symphony Agent, an agentic AI solution designed to help brands scale creative campaigns using cultural intelligence.
Snap and Kearney Launch Saudi Digital Ad Maturity Framework
A new study by Snap and Kearney MEA reveals a gap between digital ad spend and e-commerce outcomes in Saudi Arabia, introducing a new maturity framework.
Snap Launches Promoted Places on Snapchat Map to Drive In-Store Traffic
Snap launches Promoted Places Snapchat, allowing brands to feature sponsored locations on Snapchat Map and drive measurable store visits. Leading Saudi brands activate the feature during Ramadan campaigns.
TikTok Next 2026 Forecast Highlights Shift to Authentic Discovery and Emotional Value
TikTok released its sixth annual trend forecast for 2026, revealing how audiences are shifting toward intentional engagement driven by authenticity and emotional value.
TikTok Ad Awards 2025: GCC’s Most Creative Campaigns Celebrated
TikTok celebrated the most creative campaigns of 2025 at the TikTok Ad Awards in Riyadh, honoring brands that leveraged the platform’s unique tools to build community connections and drive business impact. KFC Arabia’s “Om Bdr – 12th Ingredient” won the top G.O.A.T. award, while campaigns from du, Experience Abu Dhabi, Lux, and Pizza Hut earned recognition across multiple categories.
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