Smartphone Market

Q1 Smartphone Shipments Fall 6% as Memory Crunch and Middle East Tensions Weigh on Market
Global smartphone shipments fell 6% in Q1 2026, driven by a memory component shortage and weak consumer confidence. Apple was the only top-five vendor to grow its market share.

Apple Leads Global Smartphone Market for First Time in Q1 as Memory Shortage Cuts Shipments 6%
Global smartphone shipments dropped 6% in Q1 2026 as memory shortages and weak consumer demand weighed on the market. Apple led for the first time with 21% share, while Samsung slipped to second.
