TikTok Ad Awards

TikTok celebrated the most creative campaigns of 2025 at the TikTok Ad Awards in Riyadh, honoring brands that leveraged the platform’s unique tools to build community connections and drive business impact. KFC Arabia’s “Om Bdr – 12th Ingredient” won the top G.O.A.T. award, while campaigns from du, Experience Abu Dhabi, Lux, and Pizza Hut earned recognition across multiple categories.