London, 6 November 2024: As Saudi Arabia continues to make tremendous strides towards becoming one of the world’s most attractive tourist destinations, the Tourism Development Fund (TDF), the national enabler of the Kingdom’s tourism sector, has reaffirmed its commitment to advancing the industry. This was highlighted by signing a Memorandum of Understanding (MoU) with Dusit International.
Officially announced at World Travel Market 2024 in London, the MoU will see TDF work closely with Dusit International to develop a range of world-class hospitality projects in the Kingdom.
In line with Saudi Vision 2030 and the National Tourism Strategy, the partnership is fully geared towards setting Saudi Arabia apart as a must-visit destination — a go-to tourism hotspot — distinguished by a first-class array of luxury hotels and resorts.
The MoU marks the latest step taken by TDF to transform the Kingdom into a global hub of immersive tourism experiences, reiterating the Fund’s focus on effective and truly aligned partnership-building to advance the Saudi tourism sector and fulfil the Kingdom’s potential as a leading player on the international tourism stage.
Renowned for its rich traditions, stunning landscapes, proud heritage and diverse range of spiritual landmarks and historic sites, Saudi Arabia is home to some of the most engaging tourist attractions in the world. Together with Dusit International, TDF aims to call attention to these places of interest and attract more visitors and travelers to embark on rewarding journeys and tourist experiences across the Kingdom.
Mr. Qusai Al-Fakhri, TDF’s CEO, said: “This MoU is a pivotal milestone in our strategy to attract world-class partners and create distinctive and sustainable tourism destinations in Saudi Arabia. We are pleased to be collaborating with Dusit International, whose expertise in hospitality aligns perfectly with our ambition to unlock the full potential of the Kingdom’s tourism sector. Together, we aim to shape extraordinary destinations that will have a lasting positive impact on the sector.”
Ms. Suphajee Suthumpun, Group CEO of Dusit International, said: “Dusit International is deeply honored to sign this Memorandum of Understanding with Saudi Arabia’s Tourism Development Fund. This marks a significant milestone for us as we seek to bring our unique brand of Thai-inspired gracious hospitality to one of the world’s most dynamic tourism landscapes. Saudi Arabia is a key focus for our growth, and partnering with TDF provides invaluable opportunities to connect with high-potential investments across the Kingdom. We look forward to contributing to Saudi Arabia’s National Tourism Strategy and delivering hotel experiences that bring enduring value to all stakeholders.”
TDF’s participation in World Travel Market 2024 reaffirms the Fund’s commitment to showcasing the growth and development of Saudi Arabia’s vibrant tourism sector. It is in keeping with TDF’s ongoing efforts to create investment opportunities and launch impactful international partnerships that bolster the Saudi tourism ecosystem.
With over 75 years of experience, Dusit International – one of Thailand’s leading hotel and property development companies – is a distinguished Asian hospitality group rooted in Thai heritage. It operates a diverse portfolio of brands, including luxury hotels and resorts, food businesses, hospitality schools, wellness centers, and hospitality-related services, with a presence in 19 countries across 4 continents. Dusit’s brand offerings include renowned names like Dusit Thani, dusitD2, Dusit Princess, ASAI Hotels, and Devarana Wellness, all of which focus on holistic well-being, personalized service, and sustainability. Additionally, Dusit Hospitality Education provides high-quality training through institutions like Dusit Thani College and Le Cordon Bleu Dusit Culinary School, and The Food School, nurturing future leaders in hospitality. This commitment to excellence, wellness, and education enables Dusit to deliver exceptional service and unique experiences that resonate with local and international guests alike, making it a fitting partner for Saudi Arabia’s tourism sector.
As part of its broader mission, TDF remains committed to driving the diversification of Saudi Arabia’s tourism sector by supporting high-impact projects that emphasize the creation of sustainable growth. TDF’s partnership with Dusit International will also encompass a series of ongoing workshops to identify prime locations for future projects and assess potential growth opportunities that meet global quality standards, further positioning Saudi Arabia as a leading global tourism destination.
