WebSite X5, the no-code website and e-commerce builder from Italian software company Incomedia, will be showcased at GITEX Africa 2026 in Marrakech, Morocco, from April 7 to 9. The company targets small businesses, startups, and entrepreneurs across the African continent with the platform.
Incomedia, founded in Ivrea, Italy in 1998, develops tools that allow users to build websites, blogs, and online stores without programming skills. The company has established distribution networks in Ivory Coast, Kenya, Niger, and South Africa in recent years.
WebSite X5 AI Features for Entrepreneurs
The platform includes MagicSite, an integrated artificial intelligence assistant that generates complete, customizable websites through a conversational interface. Users can launch a functional site within minutes, without writing a single line of code.
Moreover, the tool combines website creation with e-commerce functionality in a single package. This approach targets the growing number of African small and medium enterprises seeking an online presence as the continent’s digital economy expands.
GITEX Africa 2026 Booth Details
Incomedia will exhibit at Hall 20, Stand B-56, within the Italian pavilion at GITEX Africa 2026. The team will conduct live demonstrations and discuss partnership opportunities with local distributors, digital agencies, training centers, and government institutions.
“Digital access should not be complicated or expensive. Our goal is to enable African entrepreneurs to launch and grow their businesses online, opening new horizons across the continent.”
Federico Ranfani, CEO, Incomedia
Expanding Across Africa and MENA
Incomedia is actively seeking partnerships with local distributors and training centers involved in digital transformation across Africa. The company also holds a presence in Europe, North America, South America, and the Middle East and North Africa region.
Furthermore, the company stated it is pursuing collaborations with government institutions participating in digital transformation initiatives. This strategy aligns with broader efforts to expand the reach of no-code development tools in emerging markets.
Company Background and Market Position
Federico Ranfani and Stefano Ranfani co-founded Incomedia in 1998 with a focus on accessible technology. WebSite X5 has since served users globally as a no-code solution for website and online business creation. The GITEX Africa appearance marks a continued push into the African and MENA markets for the 27-year-old company.
Journalists and partners can schedule meetings with Federico Ranfani, CEO, ahead of the event. The press contact is Elisa Briola, Public Relations Manager, reachable at [email protected].
