The inaugural Abu Dhabi Community Drive took place at the Yas Marina Circuit, bringing together more than 350 participants. This event welcomed more than 150 vehicle owners from across the United Arab Emirates. Consequently, the gathering highlighted the brand’s efforts to build connections among its growing customer base.
Yas Marina Circuit Hosts Abu Dhabi Community Drive
During the Abu Dhabi Community Drive, owners drove their vehicles in a convoy around the motorsport venue. This activity allowed participants to experience their cars on a professional track. Furthermore, attendees participated in an aerial photograph session, positioning their vehicles to form a unique shape representing the country.
Event Activities and Football Watch Party
Following the track session, guests gathered at the Sunset Lounge for networking and interactive activities. Meanwhile, the company organized a live watch party for the football match between Saudi Arabia and Spain. This gathering featured themed activities, giveaways, and jersey presentations.
Executive Commentary on Brand Vision
Shawn Xu, CEO of OMODA & JAECOO Automobile International, commented on the gathering’s purpose and the brand’s long-term vision for its global customer base.
“OMODA & JAECOO is much more than an automotive brand. We are building a global community united by innovation, intelligent mobility, and shared experiences. Events like our Abu Dhabi Community Drive demonstrate how our customers have become an integral part of our journey, and we are delighted to see such enthusiasm from our growing family across the UAE.”
Shawn Xu, CEO of OMODA & JAECOO Automobile International
Market Expansion and Future Technologies
Since entering the local market, the brand has expanded its showroom network and surpassed 5,000 vehicle sales across the country. Globally, the manufacturer exceeded one million cumulative sales within three years of its launch. Currently, the available lineup includes the OMODA C5, OMODA C7, JAECOO J5, JAECOO J7 SHS, and JAECOO J8 SHS.
In addition, the company plans to introduce new smart devices and intelligent mobility systems to the region. Specifically, these systems include the Super Hybrid System (SHS) and the upcoming Valet Parking Driver (VPD) technology. As a result, local buyers will soon have access to advanced parking assistance features.
Brand Identity and Target Audience
The brand operates under Chery International with a focus on sustainable mobility. Specifically, OMODA focuses on tech-forward urban vehicles, while JAECOO specializes in premium SUVs. Therefore, the combined portfolio aims to serve modern explorers who prioritize connectivity and individual style.
