Feedback Market Research and AccuPanel have launched an AI-powered consumer panel in Saudi Arabia designed to deliver real-time insights into consumer purchasing behavior across physical and digital retail channels. The partnership, announced April 27, 2026, addresses growing demand among FMCG brands for faster access to market data as Saudi Arabia’s retail landscape evolves.
Under the agreement, Feedback Market Research serves as the exclusive distributor of AccuPanel’s household purchase panel technology in the Kingdom. The platform captures purchase data at the SKU level, tracks brand switching patterns, and measures consumer loyalty across FMCG categories. A key feature integrates e-commerce tracking alongside traditional retail data, providing brands with an omnichannel view of Saudi consumers.
Real-Time Insights Drive Faster Decisions
Traditional market research models often rely on delayed or fragmented data, limiting their usefulness as market conditions shift rapidly. The AI-powered consumer panel processes household purchase data with speed and precision, enabling brands to respond quickly to changes in pricing, promotions, and consumer behavior. Sherif Omar, CEO of Feedback Market Research, said the platform allows brands to respond with greater speed and confidence to market dynamics.
“In a market like Saudi Arabia, where consumer behavior is evolving rapidly across both offline and online channels, access to real-time, granular insights is no longer optional—it is a competitive necessity,”
Sherif Omar, CEO of Feedback Market Research
Omnichannel Data Bridges Online and Offline
Digital adoption is accelerating across Saudi Arabia, making it critical for brands to understand how consumers switch between online and offline purchasing. The platform tracks this interplay, giving brands insights to optimize distribution, pricing, and customer engagement strategies. Nassib Barakat, General Manager of AccuPanel, noted that the platform captures both offline purchase behavior and the growing shift toward e-commerce adoption.
“Our platform has been built to reflect the realities of modern retail. It not only captures offline purchase behavior but also tracks the growing shift toward e-commerce, providing brands with a more accurate and representative view of the market.”
Nassib Barakat, General Manager of AccuPanel
Moving Beyond Traditional Research Limits
The partnership combines AI-driven analytics with panel scale and digital integration to establish a new benchmark for FMCG data in Saudi Arabia. Rather than relying on periodic research cycles, the system delivers continuous, real-time intelligence that brands can act on immediately. Omar added that clients are requesting sharper, faster insights, and the collaboration allows the firms to meet that demand with data that is both representative and immediately actionable.
About the Partners
AccuPanel operates as an AI-enabled household purchase panel specializing in high-frequency data collection and integrated e-commerce tracking for the FMCG industry. Feedback Market Research is a research consultancy with 25 years of experience in the Middle East, providing consumer insights and market analysis across automotive, telecom, FMCG, banking, insurance, and government sectors.
