UAE-based AI search company Liplyn has launched Liplyn Academy to provide education and training programs in **AI Search Visibility**, Vibe Coding, and Agentic AI. The training programs are delivered both online and in person from the company’s Dubai offices at One JLT.
The Growing Importance of AI Search Visibility
Traditional search methods through platforms like Google and Bing are changing rapidly. The shift toward artificial intelligence assistants requires companies to adapt how they present information online to remain accessible to consumers.
Luke Liplijn, founder of Liplyn, stated that within five years, 80% of mobile applications will be replaced by AI assistants. He also noted that the traditional Google search bar will change significantly within a year.
Changing Dynamics of Online Search
Instead of navigating multiple listing portals, users will instruct AI assistants to find specific products or services. For example, an assistant could find a home within a specific price range and notify the user immediately.
The company stated that AI assistants can now perform direct transactions, such as purchasing tickets or shoes, if the user grants permission. This shift alters the traditional path to purchase.
Adapting to Multiple AI Systems
The transition from traditional search engine optimization to **AI Search Visibility** means companies must focus on being cited and trusted by AI models. These models include ChatGPT, Google Gemini, and Claude, alongside hundreds of regional systems.
“The question is no longer only: are you at the top of Google? The new question is: are you mentioned, cited and trusted by AI systems? That requires a different way of thinking about content, authority, technology and reputation.”
Luke Liplijn, founder of Liplyn
Organizations and government entities must understand how these systems select and recommend information. The academy aims to make this technical knowledge accessible to regional teams.
Privacy and Regulatory Considerations
The evolving landscape also introduces new challenges regarding data privacy and regulation. Organizations that prefer not to be indexed can request an AI opt-out from specific providers to prevent their inclusion in summaries like Google AI Overview.
Liplyn Group operates offices in Hilversum and Dubai, managing a network of over 70 websites with four million monthly visitors. The academy represents a key component of its strategy to address **AI Search Visibility** across the region.
