beIN MEDIA GROUP has announced the premiere of “My Road to Red Bull,” a three-part documentary series produced by TOD Studios that follows Formula 1 driver Isack Hadjar’s rookie season on the grid. The series offers behind-the-scenes access to one of motorsport’s rising talents, chronicling his progression from grassroots karting to racing for Oracle Red Bull Racing alongside four-time world champion Max Verstappen.
The documentary takes an intimate, character-driven approach to storytelling in motorsport. Rather than focusing solely on race victories, the series captures both the highs and the challenges Hadjar faced during his ascent to Formula 1. His story represents a significant moment for the sport: he is the first Arab driver to compete on the F1 grid, making his journey particularly notable for the region.
My Road to Red Bull Structure and Episodes
The three-part series is divided into distinct phases of Hadjar’s career. Episode 1 charts his rise from karting through his 2025 season debut with Visa Cash App Racing Bulls, including the formation lap crash in Melbourne that drew immediate scrutiny. Episode 2 tracks his performance consistency throughout the 2025 season, with closer examination of races in Monaco, Zandvoort, and Monza.
Episode 3 captures his subsequent move to Oracle Red Bull Racing. This final chapter reflects on his rookie season achievements, his profile as the first Arab driver on the grid, and his long-term ambitions in the sport. The documentary’s structure allows viewers to understand not just the victories but the learning curve and resilience required at the highest levels of motorsport.
Broadcasting Availability and Regional Distribution
The series launches on 30 April 2026, available on TOD for audiences across the Middle East, North Africa, and Turkey, as well as across beIN SPORTS channels in MENA and Asia-Pacific regions. This distribution reflects beIN’s extensive reach across 35 countries and its position as one of Formula 1’s most comprehensive broadcast partners globally. The entertainment platform emphasizes exclusive access, positioning the documentary as a differentiated offering within sports content.
Hadjar’s Perspective on the Documentary
Isack Hadjar described the documentary’s approach as authentic. “This documentary shows the full picture—not just the highs, but the tougher moments too,” he stated. “My journey to Formula 1 hasn’t been straightforward, and it was important to share that honestly and give fans a real behind-the-scenes perspective.” He added that he hopes the series inspires young fans to pursue their own paths in motorsport, emphasizing the value of learning, adapting, and persisting through difficulty.
“We’re delighted beIN had the opportunity to work with Isack on this outstanding documentary. His story goes far beyond racing, and the series highlights the determination required to reach the pinnacle of Formula 1.”
Richard Verow, Chief Sports Officer of beIN MEDIA GROUP
beIN’s Broader Formula 1 Content Strategy
“My Road to Red Bull” marks the first beIN original production under its regional content production partnership with Formula 1, designed to create localized content for MENA audiences. This initiative complements beIN SPORTS’ broader F1 commitments. The network holds exclusive broadcast rights for Formula 1 across the MENA region and Turkey through a ten-year agreement announced in 2024, plus additional exclusive rights for Asia through the 2030 season.
The documentary production reflects a shift in how sports broadcasting platforms approach storytelling. Rather than traditional race coverage alone, beIN MEDIA GROUP is investing in character-driven narratives that offer deeper insight into athletes’ journeys. This approach mirrors broader trends in entertainment media, where audiences increasingly seek authentic, unfiltered perspectives on the lives of public figures.
