Globant has introduced a new digital feature to improve the F1 app experience for spectators attending Grand Prix events globally.
The company developed this module to centralize scheduling.
Consequently, fans can access live data directly from their mobile devices during race weekends.
Since the start of the 2026 season, more than 1.2 million attendees have used the updated application.
This digital companion helps spectators manage their schedules through personalized timetables.
In addition, advanced maps assist with crowd management and reduce queue times at various venues.
Consolidating Fan Data for Promoters
The program allows Formula 1 to consolidate spectator data to create a unified view of behavior.
As a result, race promoters can access previously untapped operational insights.
Furthermore, this data integration helps organizers deliver personalized communications and discover new monetization opportunities.
Improving the F1 App Experience Globally
The integration of these services addresses the historically fragmented journey of spectators at physical events.
By using the F1 app experience, fans can interact with the event directly.
Notably, this system creates a continuous cycle of feedback to improve future race events.
Technical Achievements in Previous Seasons
This digital update follows the deployment of the Team Content Delivery System during the 2025 season.
Globant provided all ten Formula 1 teams with this platform.
Specifically, the system reduced video and data latency from 12 seconds to under 5 seconds.
The platform supported 24 global events and managed over 7,500 hours of cataloged video.
Meanwhile, team engineers and strategists used the real-time data to evaluate tire behavior and track incidents.
Consequently, staff could make critical decisions with higher confidence during active races.
Executive Insights on Fan Engagement
“An F1 race weekend is firing with activity and this programme helps keep the fans at the centre of everything. By centralizing its fan data on its official app, F1 can make more authentic connections with race-goers and help them shape their experience around their specific interests.”
Carolina Dolan Chandler, CTO of the Media, Entertainment, Sports & Hospitality AI Studio at Globant
Globant operates in over 35 countries globally.
The company provides technology services to major organizations, including FIFA, Google, and Santander across multiple continents.
Looking ahead, the firm plans to expand its digital services across international sports entertainment sectors.
Ultimately, the development of the F1 app experience represents a significant step in digital sports entertainment.
By combining real-time data with navigation, the platform maintains high spectator engagement.
Therefore, future updates will continue to focus on direct fan interaction.
