Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.
PEUGEOT & Taaleem ‘Buckle Up!’ on Road Safety
PEUGEOT and Taaleem launch ‘Buckle Up!’ children’s story book to promote road safety French automotive manufacturer PEUGEOT and local education provider Taaleem, have partnered together to create a children’s book titled Buckle Up! to promote road safety for school children. The book highlights five road safety tips in an engaging and fun illustration to help teach children […]
How Ford Uses Computers to Accelerate Vehicle Development and Improve Real-World Testing on the Ranger
Al Riyadh, Saudi Arabia, 9 June 2021 – New vehicle development can involve many hundreds of prototypes and thousands of staff at facilities around the world, with new vehicles taking many years to go from the drawing board to the showroom floor. New vehicles have become more sophisticated and feature-rich than ever before, and model line-ups are […]
INFINITI MIDDLE EAST BOOSTS ROAD SAFETY AWARENESS IN SAUDI ARABIA
Following the successful ‘Eyes on You’ school campaign conducted in the UAE, INFINITI Middle East expands its awareness program to KSA with a series of engaging animated road safety videos. The automotive brand is partnering with local personalities, who will promote road safety to their diverse follower base, reaching parents and the next generation of drivers. […]
Emirates Motor Company Celebrates Women in Abu Dhabi with She’s Mercedes Activation
Emirates Motor Company, the authorised general distributor for Mercedes-Benz in the emirate of Abu Dhabi, launched its She’s Mercedes initiative in honour of the strong, passionate and dedicated women who called the capital their home. Held with the goal of creating conversations about women and celebrating their achievements in Abu Dhabi, the initiative saw Emirates […]
Lexus LC Convertible Subjected to Extreme Deep Freeze Test
• Lexus LC Convertible endures 12-hour deep freeze in an extreme test of its quality • Vehicle parked inside industrial refrigeration unit with the roof stowed, exposing the interior to -18°C temperature • Car taken straight from the ice chamber for a full-power test track drive • Deep freeze test proves that the Lexus LC Convertible can be driven […]
MG Saudi Honors Social Media Celebrities during the Holy Month of Ramadan
MG Saudi gave an Iftar party in honor of top social media celebrities. The event took place at one of Jeddah’s luxury restaurants. This initiative is part of the MG’s strategy to support and strengthen ties with social media stars. In this occasion, Eng. Hazm Jamjoom, COO of Taajeer Group, the exclusive dealer of MG […]
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The new Volkswagen Teramont showcased at SAMACO Saudi showrooms
Volkswagen’s Teramont 2021 witnesses a change of design The vehicle continues to provide the highest levels of roominess, quality, safety, and connectivity technologies The Teramont 2021 is now available in all showrooms New exterior and interior design for the popular seven-seater SUV Saudi Arabia – May 19, 2021: SAMACO Automotive Company, the exclusive agent of […]
Intuitive, Effortless, and Elegant: Lucid UX, the User Experience for Lucid Air, is Revealed
With technology and user experience at its center, the Lucid User Experience is designed with people at the heart of vehicle operation, communication, and entertainment UAE, May 27, 2021 — Lucid Motors, which is setting new standards for sustainable mobility with its advanced luxury EVs, today revealed the Lucid User Experience – or Lucid UX – […]
All-New Ford Bronco Earns Prestigious iF Design Gold Award 2021; Jury Says Pragmatic, Emotional Design ‘Redefines The Lifestyle SUV’
Out of nearly 10,000 entries, all-new 2021 Ford Bronco two-and four-door SUV honored in the top 75 pinnacles of design globally across numerous disciplines and industries, taking home prestigious iF Design gold award 2021 “Pragmatic, emotional design” of all-new Bronco brings “the thrill of its iconic forebear into the 2020s” says jury for Germany-based iF […]
SAMACO Saudi Arabia Launch their Innovation Journey with Amazon Web Services & ThingLogix For Productivity and Customer Experience
SAMACO, the premium car dealer in Saudi for Audi, Bentley, Bugatti, Lamborghini, Porsche and Volkswagen launched the Customer Experience innovation to help and support their customers and deliver the best-in-class customer services as the first automotive dealer in Saudi Arabia with Amazon Web Services (AWS) and ThingLogix Solutions. “Artificial Intelligence (AI) technologies becoming imperative for […]
Automotive Tracking for Record Growth at CES 2022
Exhibitors Prepare for Highly Anticipated Return to Las Vegas Arlington, VA, May 24, 2021 – The Consumer Technology Association (CTA)® today announced the automotive sector is tracking record growth at CES® 2022, the world’s most influential technology event. The transportation and vehicle technology category has already exceeded the final number of CES 2020 exhibitors, and brands are continuing to […]
Lamborghini announces its roadmap for electrification: “Direzione Cor Tauri”
A landmark transformation plan for Lamborghini’s sustainability path: from product electrification to the Sant’Agata Bolognese site Top product performance: the absolute priority throughout the entire electrification program Roadmap incorporates celebration of the combustion engine and the range’s hybrid transition by 2024 Internal target defined: 50% less product CO2 emissions by the beginning of 2025 The […]
The Truck of the Future Is Here: All-Electric Ford F-150 Lightning
All-Electric Power to Wow, More Connected Technology, Elevated Drive Experience and Built Ford Tough Capability Super Powers Only Electric Can Deliver F-Series, America’s best-selling truck for 44 years1, charges into the future with the F-150 Lightning, elevated by all the advantages of electrification and packed with connected technology. F-150 Lighting is a powerhouse that delivers […]
Cycle Souq expands its regional footprint to Saudi Arabia, Oman and Bahrain
Attention all cyclists and commuters, Cycle Souq is now available online in Saudi Arabia, Oman and Bahrain. That’s right, the eco-friendly marketplace that is home to a range of the best, most convenient and cost-effective bicycles, scooters, and accessories, has now expanded its reach to Saudi Arabia, Oman and Bahrain. Several of the brands stocked […]
LEXUS ACHIEVES CUMULATIVE GLOBAL SALES OF 2 MILLION ELECTRIFIED VEHICLES
The cumulative reduction in CO2 emission is approximately 19 million tons. Introduction of PHEV vehicles in 2021. Introduction of an all-electric BEV model in 2022. TOKYO, Japan (May 18, 2021) – Lexus announced today that the luxury brand eclipsed the milestone of 2 million global sales of electrified vehicles at the end of April 2021. Since […]
SAMACO Automotive, the top Audi dealer in the Middle East
Saudi Arabia – May 19, 2021: SAMACO Automotive, the exclusive dealer of the Audi brand in the Kingdom of Saudi Arabia, continues shinning after winning the award for the best Audi car dealer in the Middle East for the year 2020. The company is working at an increasing pace to provide the best services and features […]
The first PEUGEOT Plug-in Hybrid Electric Vehicle unveiled in the UAE
PEUGEOT has announced the launch of the brand-new plug-in hybrid variant of 3008 in the UAE. Becoming the newest member of the French brand’s stylish SUV line-up, the new PEUGEOT 3008 PHEV is a contemporary SUV combining the perfect blend of the familiar internal combustion engine (ICE) engineering and low-emission, eco-friendly electric power. With the new PEUGEOT […]
Lucid Motors to list on NASDAQ as “LCID” after merger
Today, Lucid Motors announced that when the merger with Churchill Capital Corp IV (CCIV) is complete the new company will be listed on the NASDAQ exchange under the symbol LCID. Lucid announced in February a business combination with CCIV, a publicly traded special purpose acquisition company, or SPAC, that was publicly listed on NYSE. The […]
SAMACO Automotive opens a Lamborghini customer service center in Riyadh
Kingdom of Saudi Arabia – 18 May 2021: SAMACO Automotive Company announced the opening of a service center for Lamborghini luxury cars in order to meet the growing demand forLamborghini cars and provide Premium services for customers in the region ofRiyadh and its suburbs. The center was open starting from March 2021 to develop the […]
‘RIDE’ is transitioning into the trending market of eco friendly tours with newly launched all terrain electric bicycles
RIDE, a company previously focused on off-road motorcycle tours is transitioning into the emerging and trending market of eco-friendly tours with their newly launched all-terrain, fat wheel, one-of-a-kind electric bicycles. The reason for this transition was simple, ‘everyone can do it”. RIDE’s goal was to focus on a more inclusive way to tour the varying […]
Bespoke Bugatti Baby II vehicles arrive with first customers across the globe
Molsheim, Wednesday 12th May 2021. The Little Car Company, makers of the limited-edition Bugatti Baby II, are thrilled to commence deliveries to customers around the world. Built in partnership with Bugatti, the Bugatti Baby II is a contemporary tribute to Ettore Bugatti’s original masterpiece, the Bugatti Baby, built in 1926. The vehicle was developed to celebrate Bugatti’s […]
Lexus Partners with Artists & Designers for new LF-Z Electrified Concept car Virtual Interiors
Designs imagined by footwear designer Salehe Bembury, artist Ondrej Zunka and fashion label Hender Scheme reflect on the automotive marque’s heritage and future To celebrate the world premiere of the LF-Z Electrified, a battery electric concept vehicle symbolizing the brand’s next chapter, Lexus has partnered with three pioneering artists and designers to re-imagine the latest concept car’s interior. Star footwear designer Salehe […]