Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.

LEXUS LAUNCHES WORLD PREMIERE OF ICONIC LUXURY SUV LX IN RIYADH
Riyadh, Saudi Arabia: 14 October 2021 – Lexus’ new SUV LX has been unveiled for the first time at a global event hosted by Abdul Latif Jameel Motors in Riyadh, Kingdom of Saudi Arabia. The long-anticipated premiere reveal was met with excitement among guests, luxury car enthusiasts, and Lexus fans. Lexus’ fully refreshed flagship SUV maintains its […]

Mobily to launch financial services solutions in Saudi Arabia in collaboration with Ericsson
In the presence of Chief Executive Officer of Mobily: Eng. Salman Al-Badran, Chief Executive Officer of Ericsson: Börje Ekholm and President of Ericsson Middle East and Africa, Fadi Pharaon, a cooperation agreement to launch financial services has been signed by the Chairman of the Board of Directors of Etihad Fintech Company: Mr. Ismail Al-Ghamdi and Vice […]

The Ministerial Committee of Traffic Safety applauds Najm for its accomplishments in reducing the rate of traffic accidents
Conducting a field inspection to review the company’s performance and contributions Riyadh, KSA, October 12, 2021: During a field inspection tour that unveiled the company’s operational readiness and organizational excellence, Najm’s CEO Dr. Mohammad Hamad AlSuliman met with H.E. Dr. Mohammad Abdullah Al-Qassim, the President of the Ministerial Committee of Traffic Safety, and Abdullah Ahmad AlTuwaijri, […]

Nissan AMIEO Chairperson Guillaume Cartier Visits Nissan KSA Team and Dealers for the First Time
Jeddah, Saudi Arabia (October 7th, 2021) – Nissan AMIEO Chairperson, Guillaume Cartier, recently conducted an executive visit to Saudi Arabia for the first time since he took on the role of chairman for Africa, Middle East, India, Europe and Oceania region in March. Joni Paiva, Vice President of the AMIO region, also joined Guillaume on this executive trip […]

New Porsche Macan with significantly more power and sportier design
Extensive update for Porsche’s compact SUV Saudi Arabia: Following the global launch, Porsche Middle East and Africa FZE announce the official start of sale for the latest generation Macan in the Gulf region. The brand’s compact SUV now features enhanced performance, a sportier design, and a new operating concept. The three versions available at launch come with […]

Ford Brain Research Could Hold the Key to More Quickly Identifying When Drivers Switch off at the Wheel
Ford is working with neuroscientists to develop a faster and more effective way to detect when drivers are tired, distracted or not concentrating Driver fatigue may be a contributing factor in up to 25 per cent of fatal and serious road incidents. * 40 per cent of drivers do not take a break every two […]

Celebrating 150 years of History at Continental
Looking back over 150 years of industry innovation in mobility Middle East plays a key role in German brand’s enduring success Dubai, October 6, 2021. Continental, the premium tyre manufacturer and technology company, celebrates its 150thanniversary on 8th October 2021. Founded in Hanover, Germany, in 1871, Continental is responsible for many ‘firsts’ in its long history, including […]

Ready for Future Memories: The Audi Q5 Sportback now available in Saudi Arabia
The new SUV coupé models captivate with their expressive design and sporty character The Q5 Sportback offers a new light generation of rear lights with digital OLED technology A striking front air inlets and wide Audi honeycomb singleframe Saudi Arabia – October 4th, 2021: SAMACO Automotive, the exclusive dealer of the Audi brand in the Kingdom of […]

FORMULA 1 SAUDI ARABIAN GRAND PRIX 2021 Announces stc as Official Title Partner
Saudi Telecom Company (stc) confirmed as the title partner for the first ever F1® race to be staged in Saudi Arabia on December 3rd – 5th Jeddah, Saudi Arabia (Sep 29th) – The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the FORMULA 1 SAUDI ARABIAN GRAND PRIX 2021 – is delighted to announce […]

Bentley joins the Saudi people in celebrating the 91st National Day
Kingdom of Saudi Arabia – 30th of September, 2021: On the 23rd of September, Bentley Saudi Arabia joined the Saudi people in the celebration of the 91st Saudi National Day, as an active participant aligned with the Kingdom’s Vision 2030 launched by His Royal Highness Prince Mohammed bin Salman, Crown Prince, under the auspices of the […]
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Lamborghini Club KSA Participated in Supercars Tribe driving tour in the Southwest of the Kingdom
Kingdom of Saudi Arabia – September 29, 2021: Lamborghini Club KSA participated in the Supercars Tribe driving adventure that took place in the southwest of KSA from the 9th to the 15th of September 2021. The club journeyed through some of the most scenic locations the country has to offer. Which included: Taif, Al Bahah, […]

HOW LINCOLN KEEPS PACE WITH RAPIDLY CHANGING LUXURY CONSUMER TRENDS
Lincoln gears up to celebrate its 100th anniversary with exciting developments Progress is vital for brands to remain relevant in today’s constantly evolving market Al Riyadh, Saudi Arabia, September 29, 2021 – The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the luxury vehicle sector across some of the most […]

Altawkilat – Universal Motors Agencies Becomes the Official Transporter for Fashion Technology
Jeddah ,KSA Sept. 21,2021: Altawkilat – Universal Motors Agencies, one of the leading automotive agencies in Saudi Arabia, has continued its rich history of sponsoring the biggest social and sporting events in Saudi Arabia by participating in the Fashion Technology exhibit, which took place in Jeddah lately. As a strategic partner, Universal Motors Agencies was […]

New Ford Expedition Raises Bar Among Full-Size SUVs with Most Off-Road Capable, Most Powerful, Smartest Expedition Ever
New Timberline edition is the most off-road-capable Expedition ever, with higher ground clearance to help clear obstacles, Trail Turn Assist for making tight turns, plus an F-150 Raptor heavy-duty underbody skid plate for more rugged off-road ability Powerful Expedition Stealth Performance Package combines unique athletic styling appointments with best-in-class performance* from a high-output twin-turbo 3.5-liter […]

Chery Automobile and Sanabel Modern Motors jointly conducted adaptive tests in Saudi Arabia On more than 50 thousand Kilometers
KSA- September 19th 2021 – Chery Automotive and Sanabel Modern Motors, a Mohamed Yousef Naghi Company, Group recently conducted product adaptability tests in Saudi Arabia, where chery’s new generation of Pro models and EXEED models were tested to improve Chery car’s localization adaptability in Saudi Arabia. The test lasted 2 months and covered more than 50,000 km […]

Cisco helps to usher in new era of full-sized driverless racing
Riyadh, KSA, 15 September 2021: Cisco’s intelligent networking technology has been used to remotely control a full-sized electric-powered race car around a track at 200kph for the first time. Conducted in partnership with DTM (Deutsche Tourenwagen Masters) – the German touring car championship – Schaeffler and Riedel Networks, the historic drive took place at the Red Bull Ring […]

Bold New Kia Cerato Launched in KSA
Revealed only recently in South Korea, the new Cerato is the first model in the Middle East encompassing Kia’s new brand philosophy The facelifted Cerato features a sport-inspired appearance with cutting-edge exterior design and a driver-centric, luxurious cabin Of the safest cars in its class thanks to the protection techniques during driving and various features of […]

Saudi Speed Bike Racer and Rallyist Dania Akeel felicitated as the first REDTAG ‘Real Hero’, as the brand launches KSA National Day celebrations
Motorsport star Dania Akeel; the first Saudi Arabian woman to qualify for a Speed Bikes Competition License, and the first Saudi woman to take part in an international rally; is now also the first person to be felicitated as part of the REDTAG ‘Real Heroes’ initiative. The felicitation coincides with the upcoming 91st KSA National […]

Level Up! Ford Embraces Gaming To Change The Way It Conceives, Designs And Tests Vehicles
Al Riyadh, Saudi Arabia, 14 September 2021 – Ford has always played a key role in computer games, helping to ensure that real-world vehicles are replicated as faithfully as possible on console and TV screens. In fact, according to the Internet Game Cars Database, more Ford vehicles have appeared in video games than those of any other manufacturer. […]

Sanabel Modern Motors, A Mohamed Yousuf Naghi company, Discloses Chery’s First Sales Records Since Partnership Announcement
The Chery PRO series sales soar dramatically by 132% during August 2021 September 2021: Chery automobile released its June and ongoing third-quarter sales record, the first since its partnership with Mohamed Yousef Naghi. The Jeddah’s Automall showroom direct sales increased by 132% in August compared to July, thanks to an attractive financing and warranty terms offered […]

Continental Presents New SportContact 7 Tyre Line
Tailor-made for performance driving in every vehicle class A total of 42 models available in sizes from 19 to 23 inches New tyre technologies for driving performance, safety and significantly longer lifespan Dubai, September 12, 2021. German tyre manufacturer, Continental, has unveiled its new high-performance tyre, the SportContact 7. With advanced technologies, such as adaptive tread […]

Porsche growth in Saudi Arabia has advanced with a spectacular 82% growth over the first 6 months of 2021
Porsche growth in Saudi Arabia has advanced with a spectacular 82% growth over the first 6 months of 2021. With the growth in 2020 exceeding 30% sales have nearly doubled over the past 18 months. Saudi Arabia is leading the Middle East sales performance with strong performances experienced with the Cayenne, Macan, 911, and new […]
