Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.
Nissan and Loughborough University scientists compare the excitement of football to being a passenger in a Nissan GT-R supercar
With the climax of the UEFA Champions League season on the horizon, Nissan – the official global automotive sponsor of the competition – has put football to the ultimate test, assessing whether the thrill of the game is more exciting than being a passenger in the iconic GT-R supercar. In partnership with sports science experts […]
Nissan Navara Outreach Campaign in Saudi Arabia scoops Festival of Media MENA Award
An innovative advertising campaign promoting the Nissan Navara pick-up in Saudi Arabia has been recognised with an award at the Festival of Media MENA held recently in Dubai. The campaign, delivered by the UAE office of the OMD network, had the tricky task of reaching key influencers within the Saudi desert-dwelling population and overcoming some […]
Ford Escape Brings Cutting-Edge Features to Notoriously Competitive Small SUV Segment, Helping Drivers Stay Connected, Comfortable, Safe and Stylish on the Road
One of Ford’s best-selling SUVs for a reason, the Escape’s popularity is born of its reputation for great fuel economy, versatility, and technology aimed at helping customers, and it stands proudly as an integral part of Ford’s SUV lineup.The new 2017 Ford Escape delivers an even more technologically advanced, refined and affordable sports utility vehicle […]
Al Jazirah Vehicles Agencies Co. Delivers Even Greater Levels of Exceptional Customer Satisfaction with Launch of Ford’s “Service Excellence 2.0” Program
Al Jazirah Vehicles Agencies Co. (AJVA), the importer-dealer for the Ford and Lincoln brands in the Kingdom, continues to build on its efforts to deliver higher levels of customer satisfaction across its service centers with the addition of Service Excellence 2.0. Service Excellence uses a simple and effective six-step process, from an initial appointment reservation, […]
Nissan Reports Full-Year Results for Fiscal Year 2016
Nissan Motor Co., Ltd. today announced financial results for the 12 months to March 31, 2017. Nissan generated an operating profit of 742.2 billion yen on net revenues of 11.72 trillion yen as strong sales in the US, China and Western Europe partly offset the impact of foreign exchange and weakness in emerging markets. Fiscal […]
Students Take Control of Their Safety: Ford’s Driving Skills For Life Teaches Invaluable Lessons in Dangers of Speed and Poor Night-time Visibility
In partnership with Al Jazirah Vehicles Agencies Co., Ford-trained nearly 400 students for its Driving Skills For Life program at Riyadh’s King Saud University and Jeddah’s King Abdulaziz UniversityDriving Skills For Life is a safe-driving initiative created by Ford Motor Company in 2003, in cooperation with the Governors Highway Safety Association (GHSA) and a panel […]
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Nissan honors winners of cooking and handicraft competition in Ha’il International Rally 2017
Nissan Saudi Arabia honored winners of the cooking and handicraft competition held under the auspices of the Ha’il Nissan International Rally 2017 by providing financial awards. Nissan’s interest in such events comes on the sidelines of the rally, based on its interest in the communities in which it operates. In support of Hail’s heritage diversity, […]
Nissan and NISMO announce global motorsport program for 2017
With sights firmly set on reclaiming the GT500 championship title, Nissan/NISMO will field four newly developed Nissan GT-R NISMO GT500 entries in 2017. Having won the SUPER GT GT500 Championship two years in a row in 2014 and 2015, but missing out on a third consecutive title after leading the championship until the last event […]
All-New 2017 F-150 Raptor Charges into the Middle East as Ford’s Toughest, Smartest and Most Capable Truck for Ultimate Off-road Performance
Eagerly anticipated and still unmatched by any auto manufacturer, Ford – America’s truck leader – introduces the all-new 2017 F-150 Raptor to the Middle East, adding agility, versatility, and roominess the toughest, smartest, most capable F-150 Raptor ever. Developed with a Baja race truck’s DNA, F-150 Raptor is unique among off-road and performance vehicles, with […]
Ford Celebrates Triple Win at 2017 Middle East Car of the Year Awards
Ford came up winner in three different segments at the Middle East Car of the Year awards ceremony, held in Abu Dhabi over the weekend. An extensive panel of judges, comprising 15 expert automotive journalists from nine GCC and Levant countries, awarded Ford’s new Edge the “Compact SUV” title for 2017 – emulating the award […]
Nissan Sales & Aftersales Training Photo caption
As part of its commitment to the long-lasting partnership with its customers and its strategy to upsurge the efficiency of its resources, Nissan Saudi Arabia recently organized multiple workshops around the Kingdom for Nissan dealers’ service providers to deliver advanced sales and aftersales services. More than 2200 Alissa & Petromin employees in sales, aftersales technical, […]
Embracing Green Practices from Ford, Suppliers Showcase Environmentally Friendly Manufacturing
Ford is reducing the environmental footprint of its supply chain with an enhanced Partnership for A Cleaner Environment (PACE) program that has grown to more than 40 suppliers in 40 countriesPACE, which originally focused on water and energy conservation, now has grown to offer best practices for reducing waste, carbon dioxide and air emissions; carbon […]
Six Tips From Ford to Make Your Weekend SUV Getaway Extraordinary
Any extraordinary journey requires the right vehicle but driving off the beaten track without fully understanding how to approach different conditions can be intimidating – and even dangerous. So here are some tips to help you get the most out of your journey and take on the world with confidence. Feel the Sand Between Your… […]
Nissan powers Abu Dhabi Desert Challenge for 14th consecutive year
Nissan Middle East is once again shifting into high gear as the Abu Dhabi Desert Challenge, powered by Nissan, fast approaches. This is the 14th consecutive year in which Nissan will be the principal sponsor of this iconic event, formerly known as the UAE Desert Challenge, which this year runs from April 1 to 6 […]
Ford Has Family in Mind on Mother’s Day
Being a mother is arguably the hardest, yet most rewarding, job in the world. A little help, however, is always welcome. Speaking with Ford moms, we have discovered the car features that moms find faultless. Many first-time moms are quick to realise that your hands are, somehow, always full – either with a baby or […]
Nissan signs actor Margot Robbie as its first electric vehicle ambassador
Actor Margot Robbie has been revealed as Nissan’s new electric vehicle (EV) ambassador by racing the carmaker’s radical all-electric BladeGlider sports car around the world-famous Monaco Grand Prix circuit, at midnight. The prototype 190km/h Nissan BladeGlider, which hits 100km/h in less than five seconds, challenges the conventional thinking of what an all-electric sports car could […]
Patrol NISMO takes Wheels ‘Best SUV’ crown
The Nissan Patrol NISMO has been awarded ‘SUV of the Year’ at the Wheels Car of the Year ceremony.During the publication’s annual Car of the Year (COTY) awards, the Patrol NISMO challenged its major competitors before an esteemed judging panel. The Nissan was labeled the strongest vehicle in three major categories: desert capability, on-road performance, […]
Corporate Responsibility Puts Ford Among World’s Most Ethical Companies for Eighth Straight Year
With its focus on being a good corporate citizen, Ford Motor Company has been named one of the World’s Most Ethical Companies for the eighth straight year – the longest streak for any auto manufacturer. Ford’s commitment to ethics is evident in programs aimed at monitoring human rights and safe working conditions, sourcing conflict-free minerals, […]
Renault-Nissan Alliance and Transdev to jointly develop driverless vehicle fleet system for future public and on-demand transportation
The Renault-Nissan Alliance and Transdev have agreed to jointly explore development of mobility services with fleets of electric driverless vehicles for public and on-demand transportation. The companies will collaborate to develop a comprehensive, modular transportation system to enable clients to book rides, and mobility operators to monitor and operate self-driving car fleets. “As the mobility […]
F-150 Dependability Award Underscores Built Ford Tough
American truck owners who value Built Ford Tough pickups take in some more great news: Ford F-150 is J.D. Power’s 2017 Vehicle Dependability Study award recipient for a large light-duty pickup. “All customers demand quality vehicles, and truck customers depend on toughness and reliability most of all,” said Bennie Fowler, Ford group vice president for […]
Ford Aims to Empower Upcoming Businesswomen in Saudi Arabia Through Henry Ford Entrepreneurship Academy
Ford is celebrating this year’s International Women’s Day with some of the brightest female minds in Saudi Arabia by hosting the first women-only Henry Ford Entrepreneurship Academy workshop with Effat University March 7-9. International Women’s Day is not only an opportunity to acknowledge and appreciate women’s contributions to the global workforce, but a chance to […]
Nissan Middle East revives its iconic Patrol Super Safari to tame the deserts of the region
Nissan today announced the rebirth of its legendary Patrol Super Safari in the Middle East, one of the most coveted off-road vehicles ever sold in the region. The Patrol Super Safari’s long standing heritage in the region has lasted with every passing generation, achieving iconic status among gulf nationals and expats alike. “The return of […]