Economy & Business
Business news, economic analysis, fintech innovations, startup ecosystems, and market trends shaping Saudi Arabia's digital economy and Vision 2030.

Madkhol Financial Launches “Ratibi+” to Boost Savings and Job Stability in Saudi Arabia
Madkhol Financial, a CMA-licensed platform specializing in robo-advisory investment solutions, announced the launch of its new program “Ratibi+” during its participation at Money 20/20, one of the world’s leading fintech events. The program is designed to combine savings with investment to strengthen employee loyalty and create a more stable work environment. An Innovative Financial Program […]

Riyadh Welcomes Over 38,500 Attendees at the Region’s Biggest Fintech Event Money20/20 Middle East
Riyadh, Saudi Arabia – 17 September 2025 – Money20/20 Middle East in Riyadh welcomed global leaders in fintech, banking, investment, and digital innovation, drawing more than 38,500 attendees, the largest fintech event regionally. This year’s gathering convened more than 450 global fintech brands, alongside more than 1,050 investors. Global brand participation surged 207% from last year at […]

Paymentology Expands in Saudi Arabia to Power Next-Gen Fintech Growth
At Money 20/20 Riyadh, Paymentology CEO Jeff Parker discusses Saudi expansion, AI in fraud prevention, and fintech opportunities under Vision 2030.

NextEra, Backed by LTIMindtree, Announces Partnership with ServiceNow to Accelerate Digital Transformation in the Middle East
RIYADH, Saudi Arabia–(BUSINESS WIRE/AETOSWire)– NextEra, a joint venture between LTIMindtree and Aramco Digital, has entered a partnership with ServiceNow, the AI platform for digital transformation, to drive large-scale digital transformation across the Kingdom of Saudi Arabia and the broader MENA region. As a part of this partnership, NextEra will set up a proximity center at Imam Abdulrahman […]

RA International Brings Compostable Plastic Alternative to the GCC in Partnership with Gaia Biomaterials
Dubai, UAE, 16 September 2025: RA International has signed a distribution agreement with Sweden’s Gaia Biomaterials to introduce Biodolomer®, a compostable material invented and produced in Sweden, to the GCC region. The partnership marks RA International’s first move into the sustainable packaging sector, driven by urgent environmental challenges. The GCC consumes large volumes of single-use […]

Money20/20 MiddleEast opens in Riyadh with major announcements redefining the fintech sector
Riyadh, Saudi Arabia – 15 September 2025 – Money20/20 MiddleEast officially opened today at the Riyadh Exhibition and Convention Center, Malham, marking a historic moment for the global and regional financial technology sector. With more than 450 global and regional fintech brands, and 1,050+ investors from around the globe, the event is the largest and […]

HALA Raises $157M in Landmark Series B Round Led by TPG and Sanabil
Saudi fintech HALA raises $157M in one of the Middle East’s largest Series B rounds, led by TPG’s Rise Fund and Sanabil Investments, to expand financial services for SMEs and support Vision 2030.

CASHPLUS Partners with PayPal to Simplify Withdrawals and Global Shopping for Morocco’s Digital Generation
Dubai, UAE, September 15, 2025 – CASHPLUS, a leading Moroccan fintech and financial services provider, today announced a strategic partnership with PayPal, the global digital payments platform. The collaboration introduces a faster, simpler, and fully digital solution for Moroccan users to withdraw their PayPal funds in local currency. Through the partnership, PayPal users in Morocco […]

Mercedes-AMG PETRONAS F1 Team Shifts into High Gear with SAP Cloud ERP, Driving Precision and Performance
SAP NEWSBYTE — September 15, 2025 — SAP SE (NYSE: SAP) has announced that the Mercedes-AMG PETRONAS F1Team is leveraging SAP’s intelligent enterprise solutions to drive operational excellence, innovation, and regulatory compliance as the sport prepares for the new 2026 FIA Financial Regulations. With the 2026 cost cap set to increase to $215 million to […]

Saudi Finance Minister Opens Money20/20 Middle East in Riyadh
Saudi Finance Minister Mohammed Al-Jadaan opens Money20/20 Middle East in Riyadh, gathering global leaders managing $7 trillion in assets to discuss the future of finance, fintech, and Saudi Vision 2030.
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SAMA Approves Vision Bank to Launch Digital Banking Operations in Saudi Arabia
The Saudi Central Bank (SAMA) grants approval for Vision Bank to begin operations in Saudi Arabia, reinforcing financial stability, competition, and Vision 2030 goals for digital economy and financial inclusion.

Saudi Central Bank Announces Launch of Google Pay via mada in Saudi Arabia
The Saudi Central Bank (SAMA) launches Google Pay via the mada network, allowing users to add and manage mada debit and digital credit cards through Google Wallet. A key step in advancing Saudi Arabia’s digital payment ecosystem and Vision 2030.

SAMA Signs Agreement to Launch Alipay+ Payments via mada in Saudi Arabia by 2026
The Saudi Central Bank (SAMA) partners with Ant International to launch Alipay+ payment acceptance via mada in 2026, supporting Vision 2030 and advancing Saudi Arabia’s digital payment ecosystem.

Wadi Jeddah Signs Cooperation Agreement with the National Housing Company to Strengthen Investment and Community Initiatives
[Jeddah, Saudi Arabia – 14 September 2025] –Wadi Jeddah, the investment arm of King Abdulaziz University, has signed a strategic cooperation agreement with the National Housing Company (NHC). The agreement reflects Wadi Jeddah’s ongoing commitment to building high-value partnerships that drive economic and social development while contributing to the national transformation agenda. The agreement aims […]

Saudi Arabia’s Baby Expo Highlights Parents Spending Over SAR 60,000 in Baby’s First Year
The Middle East’s largest maternity, baby, and toddler event will take over The Arena Riyadh Venue from October 30th to 31st, bringing together more than 10,000 parents to explore top brands, exciting giveaways, the latest products, and learn tips and tricks from leading experts Following the success of its Dubai editions and backed by insights from a recent […]

Dr. Lisa Su, Chair and CEO of AMD, to Keynote CES 2026 on how AI is Changing the World
As keynote programming expands, CES 2026 registration opens DUBAI, UAE – September 12, 2025 – The Consumer Technology Association (CTA)® welcomes Dr. Lisa Su, Chair and CEO of AMD, as a keynote speaker at CES® 2026, the most powerful tech event in the world. Dr. Su will return to the CES keynote stage to highlight […]

Netflix Co-Founder Marc Randolph and other global speakers will join the upcoming INMerge Innovation Summit 2025 organized by PASHA Holding
(Baku, Azerbaijan – September 11th, 2025) – The INMerge Innovation Summit, Azerbaijan’s largest innovation and entrepreneurship gathering organized by PASHA Holding, will return on September 29–30, 2025, at the Baku Convention Center for its fifth edition. This year’s program will bring together world-renowned innovators and business leaders, including Marc Randolph, Co-Founder of Netflix, Zack Hass, […]

PwC strengthens its commitment to Saudi Arabia through investment in talent, infrastructure and community impact
Riyadh, Saudi Arabia – 11 September 2025 – At PwC Middle East’s Annual Partners’ Meeting in Riyadh, which brought together more than 500 partners from across its global and regional network, the firm announced a strengthened commitment to Saudi Arabia. This commitment spans investment in people, innovation, and community impact; from developing Saudi talent and […]

Etijah Marks 15 Years of Shaping Purposeful Careers Across the Region
Riyadh, Saudi Arabia– September 2025 — Etijah Coaching and Consulting Services proudly celebrates its 15-Year Anniversary, marking a decade and a half of empowering individuals, building impactful partnerships, and guiding thousands of professionals—especially youth and women—toward careers with purpose across the MENA region. Founded in 2010 by Dina Shabib, Etijah was born from a vision […]

WP Engine Expands to UAE to Power Enterprise Digital Growth
New Dubai-based Microsoft Azure data center enables large-scale customers to significantly optimize website performance and deliver superior user experiences to drive business growth AUSTIN, Texas & DUBAI, United Arab Emirates–(BUSINESS WIRE)– WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress®1, today announced it has expanded its EMEA presence […]

Phoenix Contact Expands Footprint in Saudi Arabia with Launch of Phoenix Contact Trading LLC
Riyadh, Saudi Arabia – 09/2025Phoenix Contact, a global leader in industrial automation and connectivity solutions, proudly announces the establishment of Phoenix Contact Trading LLC in Riyadh, Saudi Arabia. Founded in 2024, this strategic expansion marks a significant milestone in the company’s commitment to deepening its presence in the region and aligning with Saudi Arabia’s dynamic economic and […]

Beyond ONE Marks New Era: Riyadh Office Opens, Redefining Workspaces in KSA
Riyadh, Saudi Arabia – On September 10, Beyond ONE celebrated the official opening of its new Riyadh office, signalling a major milestone for the region’s future of work. The event, attended by the group’s leadership and local partners, showcased Beyond ONE’s commitment to people-first, sustainable office design, uniting Virgin Mobile KSA, FRiENDi Mobile and FRiENDi […]
