Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.

Etihad Salam Telecom Company Wins Two Awards for Outstanding Contributions in Telecommunications and CSR
The telco was recognized for its innovative Salam Pioneers Program (SPP) which dramatically improved Saudization and offered crucial industry experience within the telecom sector as well as the Creative and Innovation Center for Girls in Riyadh, focusing on nurturing future female tech leaders nationwide. Riyadh, Saudi Arabia, 21 July 2025: Etihad Salam Telecom Company, a […]

Saudi Arabia’s Global Reputation Shifts Positively, Driven by Vision 2030 and Economic Diversification
Saudi Arabia’s global reputation has seen a significant positive transformation, according to CARMA’s 5th Edition of the Kingdom Reputation Report. The report indicates a notable increase in positive sentiment and a decline in negative media coverage, largely attributed to the country’s Vision 2030 initiatives, economic diversification, and growing soft power. The latest insights from CARMA’s […]

Saudi Arabia to Host the Global Symposium for Regulators (GSR25) in Partnership with the International Telecommunication Union (ITU)
With Participation from Over 190 Countries Riyadh, Kingdom of Saudi Arabia – July 20, 2025: Saudi Arabia, represented by the Communications, Space and Technology Commission (CST), is hosting the Global Symposium for Regulators (GSR25) in collaboration with the International Telecommunication Union (ITU), the UN’s specialized agency for information and communication technologies. Held under the theme […]

TikTok and Anghami make streaming Nancy Ajram’s ‘Nancy 11’ easier than ever with new ‘Add to Music App’ feature
Riyadh, KSA – 17 July 2025 – Whether it’s a viral earworm, a snippet from your For You feed, or a song that hits just right, starting today, TikTok users in the Middle East and North Africa can now instantly save their favourite tracks from TikTok straight to their Anghami music libraries with the new […]

Platform Global 2025 Announces the Energy Transition Forum
Investing in the energy transition for AI Data Centre Campus growth London, UK, 17 July 2025: The Energy Transition Forum at Platform Global 2025 has been announced and brings acute focus to the evolution of Energy as data centre campuses and factories deploy globally and its ability to service AI infrastructure. Platform Global 2025, now […]

Dubai Future Foundation Deputy CEO Unveils Vision for Innovation Hub as Nothing Phone 3 Makes Regional Debut
Dubai Future Foundation’s Deputy CEO outlines the emirate’s bold innovation strategy during the Nothing Phone 3 launch, emphasizing experimentation, transparency, and human-centered design as key pillars of technological leadership.
Bigo Live Named Official Streaming Partner of the Esports World Cup 2025
Dubai, UAE – July 16, 2025 – Bigo Live, the global livestreaming platform, is proud to return as the official streaming partner of the Esports World Cup (EWC) 2025, reaffirming its commitment to the MENA region’s vibrant esports scene. For the first time, Bigo Live will also extend its reach to Uzbekistan, marking a key […]

Nothing Phone 3 Launches in Dubai: Creator Economy Takes Center Stage at Museum of the Future Event
Nothing launched its Phone 3 in Dubai through a strategic partnership with Creator HQ, positioning the device as a catalyst for the Middle East’s expanding creator economy at the Museum of the Future.

Lucidya Raises USD30 Million in Largest AI Funding Round in MENA
RIYADH, Saudi Arabia, July 14, 2025 (GLOBE NEWSWIRE) — Lucidya, MENA’s leading AI-Powered customer experience management (CXM) platform, has announced the close of its USD30 million Series B round—the largest AI investment ever raised in the region. The round was led by Impact46, the Saudi VC behind IPOs Jahez and Rasan. New participants included Aramco’s […]

Mr. Yaseer Bin Bander Alhuozimey Visits 51Talk Global R&D Center to Strengthen Educational Cooperation with Saudi Arabia
Renowned Middle Eastern education expert and 51Talk’s regional brand ambassador, Mr. Yaseer Bin Bander Alhuozimey, recently visited the 51Talk Global R&D Center to explore opportunities for deeper educational collaboration aligned with Saudi Arabia’s Vision 2030. His visit highlighted the shared focus between both sides on empowering young learners through accessible and high-quality English education. During his time […]

ROSHN Group Joins LIV Golf as Pillar Partner, Launching the ‘Rising Stars’ Talent Development Program
Riyadh, Saudi Arabia, 10 July 2025: ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, joins LIV Golf as Global Pillar Partner for 19 international tour stops during the 2025 and 2026 seasons. As the two entities work together to modernize golf and accelerate the sport’s adoption, ROSHN […]

SADAFCO Publishes 2024 Sustainability Report, “Empowering Sustainable Change for a Healthier Future”
Jeddah, Saudi Arabia – 9, July 2025 – Saudia Dairy & Foodstuff Company (SADAFCO) has officially released its 2024 Sustainability Report, reaffirming its long-term commitment to environmental, social, and governance (ESG) principles. Themed “Empowering Sustainable Change for a Healthier Future,” the report highlights how SADAFCO is delivering on ambitious sustainability goals in line with Saudi […]

New GoDaddy data reveals the impact of social media on Saudi entrepreneurs
Jeddah– 07 July 2025 – According to the GoDaddy 2025 Global Entrepreneurship Survey, half of small businesses in the Kingdom of Saudi Arabia now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today’s […]

Saudis are exposed to over 700 online ads daily, rank 19th worldwide
25 June, 2025. Internet users in Saudi Arabia are shown over 700 ads daily, according to a new study by Eskimi, a leading creative and media technology platform. This number positions Saudi Arabia in the 19th place among countries most exposed to digital ads. “Try imagining the ads you’ve seen today. Let me guess – […]

NEW KEYLOOP ‘SERVICE HUB’ TRANSFORMS MIDDLE EAST’S HIGH-VOLUME WORKSHOPS, BOOSTING AFTERSALES VALUE AND CUSTOMER SATISFACTION
Dubai, UAE, 25 June 2025. Keyloop has launched Service Hub, a major new cloud native, web-based solution that helps dealers manage internal and customer-facing stages in the aftersales journey, from booking to check-out. Pilot implementations of Service Hub have shown it increases order value, improves efficiency and drives customer satisfaction. The primary tools within Service […]

77% of MENA content creators say GCC is leading positive transformation in tourism & entertainment
DUBAI, UAE – 25 JUNE 2025: Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the MENA region’s evolving landscape of influencer marketing. The report also explores regional dynamics through the lens of its influencers, highlighting which countries they believe are […]

Johnson Controls Arabia First Saudi Company to Earn All Four ISO Customer Satisfaction Certifications
Jeddah, Saudi Arabia – July 2, 2025 – Johnson Controls Arabia (JCA) has achieved a historic milestone in customer service excellence, becoming the first and only Saudi company to earn all four ISO certifications in customer satisfaction, for the fourth consecutive year. This accomplishment positions JCA as a national and regional leader in building meaningful, […]

TikTok Unveils the Future of Entertainment Report: Livestreaming Set to Drive $17.8 Billion in MENA Growth by 2030
Dubai, UAE – May 30, 2025 – The livestreaming industry in MENA is projected to double to $17.8 billion by 2030, according to TikTok’s newly released report, in collaboration with global consulting firm Kearney – The Future of Entertainment. With the region’s livestreaming market currently valued at $8.1 billion in 2024, the format is fast […]

TikTok launches inaugural Future of Retail Forum in Riyadh
Riyadh, KSA – May 28th, 2025 – TikTok, the world’s leading digital content platform, concluded the first edition of its Future of Retail Forum in Riyadh, uniting industry leaders for a morning of insights into the evolving retail landscape in MENA. As a live extension of the platform’s Future of Retail podcast, the forum aimed […]

ACCIONA Global Water Awards: Two Top Wins
ACCIONA has proudly announced significant victories at the recent ACCIONA Global Water Awards, hosted by Global Water Intelligence magazine in Paris on May 19th, 2025. The company secured two highly coveted awards, underscoring its leadership in the global water sector. These accolades recognize ACCIONA’s innovative solutions in both desalination and sewage treatment, highlighting major projects […]

Aramex Partners with Sprinklr to Enhance Customer Experience in Over 65 Countries
Aramex has expanded its partnership with Sprinklr to transform its customer experience across more than 65 countries. By leveraging Sprinklr’s Unified-CXM platform, Aramex has optimized digital customer interactions, automating 99% of customer cases and saving over a million agent hours annually.

Snap Inc. announces new tools and programs for brands to reach and engage audiences at the
2025 NewFronts Dubai, United Arab Emirates – 08 May 2025: On Snapchat, connecting with real friends and family all starts with a single Snap, but Snapchatters know that a single Snap means so much more. A Snap is raw, spontaneous, and immediate in ways that a text message or picture is not. It’s one of […]
